{"title":"Chain vs Independent Med Spas: Statistics 2026","url":"https://medspastandard.com/statistics/chain-vs-independent-med-spas/","snapshot":"2026-10-30","source":"MedSpaStandard directory snapshot 2026-10-30 (https://medspastandard.com/statistics/chain-vs-independent-med-spas/)","numbers":[{"id":"chain_share","label":"chain locations","value":2.91,"display":"2.9%","kind":"share","n":1546,"denominator":53215,"scope":"national","statement":"2.9% of US med spas are national-chain locations; the other 51,669 are independents or small local groups, according to MedSpaStandard directory data for October 2026."},{"id":"rating_chain","label":"chain rating","value":4.8459,"display":"4.85","kind":"avg","n":481491,"denominator":1527,"scope":"national","statement":"Chain locations average 4.85 stars on Google, against 4.84 for independents, according to MedSpaStandard directory data for October 2026."},{"id":"reviews_chain","label":"chain median reviews","value":260,"display":"260","kind":"count","n":null,"denominator":null,"scope":"national","statement":"The typical chain location has 260 Google reviews, against 46 for an independent (medians), according to MedSpaStandard directory data for October 2026."},{"id":"price_botox","label":"Botox (chain median)","value":9,"display":"$9","kind":"median","n":37,"denominator":null,"scope":"national","statement":"Chains publish a median Botox price of $9 per unit, against $11 at independents, according to MedSpaStandard directory data for October 2026."},{"id":"price_microneedling","label":"Microneedling (chain median)","value":175,"display":"$175","kind":"median","n":90,"denominator":null,"scope":"national","statement":"Chains publish a median microneedling price of $175 per session, against $325 at independents, according to MedSpaStandard directory data for October 2026."},{"id":"priced_chain","label":"chains publishing prices","value":7.92,"display":"7.9%","kind":"share","n":122,"denominator":1540,"scope":"national","statement":"7.9% of chain locations with a website publish a price, against 6.3% of independents, according to MedSpaStandard directory data for October 2026."},{"id":"menu_chain","label":"chains with 10+ treatments","value":64.17,"display":"64%","kind":"share","n":992,"denominator":1546,"scope":"national","statement":"64% of chain locations offer 10 or more treatments, against 62% of independents, according to MedSpaStandard directory data for October 2026."}],"table":{"title":"Chain vs independent med spas","head":["Measure","Chains","Independents"],"rows":[["Locations","1,546","51,669"],["Average Google rating","4.85","4.84"],["Median Google reviews","260","46"]]},"caveats":["Chains are matched by business name, so franchise locations trading under another name count as independents.","Prices are published prices on med spa websites: we keep each spa's lowest posted price, which often is an introductory or member price, so the typical bill is higher.","Ratings and review themes are Google's, as shown on each listing on the snapshot date; Google filters some reviews and does not publish how."]}