{"title":"Facial Statistics 2026","url":"https://medspastandard.com/statistics/facial/","snapshot":"2026-10-30","source":"MedSpaStandard directory snapshot 2026-10-30 (https://medspastandard.com/statistics/facial/)","numbers":[{"id":"providers","label":"med spas offering facials","value":23390,"display":"23,390","kind":"count","n":23390,"denominator":null,"scope":"national","statement":"23,390 of the 53,215 US med spas in the MedSpaStandard directory (44%) offer facials, going by their Google listings and websites, as of October 2026.","method":"Listings whose Google listing (services, description, review topics) or website names the treatment."},{"id":"providers_share","label":"of US med spas","value":43.95,"display":"44%","kind":"share","n":23390,"denominator":53215,"scope":"national","statement":"44% of the 53,215 US med spas in the MedSpaStandard directory offer facials, as of October 2026."},{"id":"rank","label":"of 81 treatments by provider count","value":6,"display":"6th","kind":"rank","n":null,"denominator":null,"scope":"national","statement":"Facials ranks 6th by provider count among the 81 treatments MedSpaStandard tracks, as of October 2026."},{"id":"states","label":"states with providers","value":51,"display":"51","kind":"count","n":null,"denominator":null,"scope":"national","statement":"Med spas offering facials are listed in 51 of the 51 states (counting Washington, DC), according to MedSpaStandard directory data for October 2026."},{"id":"top_state","label":"providers in Florida","value":2977,"display":"2,977","kind":"count","n":null,"denominator":null,"scope":"national","statement":"Florida has the most facials providers, with 2,977 med spas, according to MedSpaStandard directory data for October 2026."},{"id":"per100k","label":"providers per 100,000 residents","value":6.8772,"display":"6.9","kind":"rate","n":null,"denominator":null,"scope":"national","statement":"Nationally there are 6.9 med spas offering facials per 100,000 residents, according to MedSpaStandard directory data for October 2026.","method":"Per-capita rates use Census Bureau Vintage 2024 population estimates (July 1, 2024)."},{"id":"top_state_pc","label":"per 100,000 in Florida","value":12.7373,"display":"12.7","kind":"rate","n":null,"denominator":null,"scope":"state","statement":"Florida has the most facials providers per capita: 12.7 per 100,000 residents (2,977 med spas), according to MedSpaStandard directory data for October 2026."},{"id":"low_state_pc","label":"per 100,000 in West Virginia","value":2.0339,"display":"2.0","kind":"rate","n":null,"denominator":null,"scope":"state","statement":"Among states with at least 30 providers, West Virginia has the fewest per capita: 2.0 per 100,000 residents, according to MedSpaStandard directory data for October 2026."},{"id":"cities","label":"cities with providers","value":4337,"display":"4,337","kind":"count","n":null,"denominator":null,"scope":"national","statement":"Facials is offered in 4,337 US cities and towns in the MedSpaStandard directory, as of October 2026."},{"id":"top_city","label":"providers in Manhattan, NY","value":398,"display":"398","kind":"count","n":null,"denominator":null,"scope":"national","statement":"Manhattan, NY has the most med spas offering facials: 398, according to MedSpaStandard directory data for October 2026."},{"id":"chain_share","label":"belong to a national chain","value":3.96,"display":"4.0%","kind":"share","n":926,"denominator":23390,"scope":"national","statement":"4.0% of med spas offering facials belong to one of the 42 national chains we match by name; the rest are independents or small local groups, according to MedSpaStandard directory data for October 2026."},{"id":"claimed_share","label":"claimed Google listing","value":98.18,"display":"98%","kind":"share","n":22964,"denominator":23390,"scope":"national","statement":"98% of facials providers have claimed their Google listing, according to MedSpaStandard directory data for October 2026."},{"id":"co_chemical-peel","label":"also offer chemical peels","value":84.31,"display":"84%","kind":"share","n":19721,"denominator":23390,"scope":"national","statement":"84% of med spas offering facials also offer chemical peels, according to MedSpaStandard directory data for October 2026."},{"id":"co_microneedling","label":"also offer microneedling","value":82.78,"display":"83%","kind":"share","n":19362,"denominator":23390,"scope":"national","statement":"83% of med spas offering facials also offer microneedling, according to MedSpaStandard directory data for October 2026."},{"id":"co_botox","label":"also offer Botox","value":76.8,"display":"77%","kind":"share","n":17963,"denominator":23390,"scope":"national","statement":"77% of med spas offering facials also offer Botox, according to MedSpaStandard directory data for October 2026."},{"id":"co_dermal-fillers","label":"also offer dermal fillers","value":74.3,"display":"74%","kind":"share","n":17378,"denominator":23390,"scope":"national","statement":"74% of med spas offering facials also offer dermal fillers, according to MedSpaStandard directory data for October 2026."},{"id":"co_dermaplaning","label":"also offer dermaplaning","value":64.21,"display":"64%","kind":"share","n":15019,"denominator":23390,"scope":"national","statement":"64% of med spas offering facials also offer dermaplaning, according to MedSpaStandard directory data for October 2026."},{"id":"co_laser-hair-removal","label":"also offer laser hair removal","value":62.48,"display":"62%","kind":"share","n":14613,"denominator":23390,"scope":"national","statement":"62% of med spas offering facials also offer laser hair removal, according to MedSpaStandard directory data for October 2026."},{"id":"dev_sciton-bbl","label":"name Sciton BBL","value":20.64,"display":"21%","kind":"share","n":4589,"denominator":22236,"scope":"national","statement":"21% of facials providers with a website name the Sciton BBL device or platform, according to MedSpaStandard directory data for October 2026."},{"id":"dev_coolsculpting","label":"name CoolSculpting","value":16.75,"display":"17%","kind":"share","n":3725,"denominator":22236,"scope":"national","statement":"17% of facials providers with a website name the CoolSculpting device or platform, according to MedSpaStandard directory data for October 2026."},{"id":"dev_morpheus8","label":"name Morpheus8","value":15.89,"display":"16%","kind":"share","n":3533,"denominator":22236,"scope":"national","statement":"16% of facials providers with a website name the Morpheus8 device or platform, according to MedSpaStandard directory data for October 2026."},{"id":"financing","label":"name a financing plan","value":12.67,"display":"13%","kind":"share","n":2817,"denominator":22236,"scope":"national","statement":"At least 13% of facials providers with a website name a patient-financing plan such as CareCredit or Cherry (we read up to six pages per site), according to MedSpaStandard directory data for October 2026."},{"id":"cred_physician","label":"name a physician (MD or DO)","value":52.07,"display":"52%","kind":"share","n":3955,"denominator":7595,"scope":"national","statement":"52% of the 7,595 facials providers that name their clinical team online list a physician (MD or DO), according to MedSpaStandard directory data for October 2026."},{"id":"cred_np","label":"name a nurse practitioner","value":44.2,"display":"44%","kind":"share","n":3357,"denominator":7595,"scope":"national","statement":"44% of the 7,595 facials providers that name their clinical team online list a nurse practitioner, according to MedSpaStandard directory data for October 2026."},{"id":"cred_pa","label":"name a physician assistant","value":17.68,"display":"18%","kind":"share","n":1343,"denominator":7595,"scope":"national","statement":"18% of the 7,595 facials providers that name their clinical team online list a physician assistant, according to MedSpaStandard directory data for October 2026."},{"id":"cred_rn","label":"name a registered nurse","value":37.81,"display":"38%","kind":"share","n":2872,"denominator":7595,"scope":"national","statement":"38% of the 7,595 facials providers that name their clinical team online list a registered nurse, according to MedSpaStandard directory data for October 2026."},{"id":"avg_rating","label":"average Google rating (review-weighted)","value":4.8571,"display":"4.86","kind":"avg","n":3374808,"denominator":22476,"scope":"national","statement":"Google reviews of med spas offering facials average 4.86 stars, across 3,374,808 reviews of 22,476 rated listings, according to MedSpaStandard directory data for October 2026."},{"id":"five_star","label":"5-star reviews","value":94.9,"display":"95%","kind":"share","n":3202568,"denominator":3374808,"scope":"national","statement":"95% of the Google reviews left for facials providers are 5-star, according to MedSpaStandard directory data for October 2026."},{"id":"rated48","label":"rated 4.8+","value":82.93,"display":"83%","kind":"share","n":17563,"denominator":21178,"scope":"national","statement":"83% of facials providers with at least 5 reviews hold a 4.8-star rating or better, according to MedSpaStandard directory data for October 2026."},{"id":"low_star","label":"1- or 2-star reviews","value":3.19,"display":"3.2%","kind":"share","n":107679,"denominator":3374808,"scope":"national","statement":"3.2% of the Google reviews left for facials providers give 1 or 2 stars, according to MedSpaStandard directory data for October 2026."},{"id":"under4","label":"rated under 4.0","value":0.85,"display":"0.8%","kind":"share","n":180,"denominator":21178,"scope":"national","statement":"0.8% of facials providers with at least 5 reviews average under 4.0 stars, according to MedSpaStandard directory data for October 2026."},{"id":"results_theme","label":"review themes mention results","value":11.49,"display":"11%","kind":"share","n":2313,"denominator":20122,"scope":"national","statement":"Google lists results as a review theme for 11% of facials providers with review themes, according to MedSpaStandard directory data for October 2026."},{"id":"natural_theme","label":"review themes mention natural results","value":5.75,"display":"5.7%","kind":"share","n":1157,"denominator":20122,"scope":"national","statement":"Google lists natural-looking results as a review theme for 5.7% of facials providers with review themes, according to MedSpaStandard directory data for October 2026."}],"table":{"title":"Facials providers by state","head":["State","Med spas offering it","Share of the state's med spas","Per 100,000 residents"],"rows":[["Florida","2,977","45%","12.7"],["Texas","2,716","45%","8.7"],["California","2,471","38%","6.3"],["New York","1,736","44%","8.7"],["Arizona","904","44%","11.9"],["Georgia","843","48%","7.5"],["Colorado","731","46%","12.3"],["Illinois","724","43%","5.7"],["Massachusetts","655","48%","9.2"],["Virginia","600","49%","6.8"],["North Carolina","590","46%","5.3"],["Michigan","585","47%","5.8"],["New Jersey","576","42%","6.1"],["Pennsylvania","552","43%","4.2"],["Tennessee","488","46%","6.8"],["Washington","480","45%","6.0"],["Ohio","421","39%","3.5"],["Missouri","368","45%","5.9"],["Nevada","331","48%","10.1"],["Utah","326","47%","9.3"],["South Carolina","300","48%","5.5"],["Minnesota","296","44%","5.1"],["Maryland","294","38%","4.7"],["Indiana","270","44%","3.9"],["Oregon","256","40%","6.0"],["Kentucky","245","48%","5.3"],["Connecticut","236","43%","6.4"],["Wisconsin","231","45%","3.9"],["Oklahoma","210","42%","5.1"],["Louisiana","205","41%","4.5"],["Idaho","169","46%","8.4"],["Alabama","164","50%","3.2"],["Iowa","159","50%","4.9"],["Kansas","151","47%","5.1"],["Arkansas","139","42%","4.5"],["Mississippi","111","50%","3.8"],["New Mexico","109","40%","5.1"],["New Hampshire","94","45%","6.7"],["Montana","87","49%","7.7"],["Hawaii","81","39%","5.6"],["Nebraska","79","40%","3.9"],["Maine","79","46%","5.6"],["Delaware","58","51%","5.5"],["Rhode Island","52","39%","4.7"],["District of Columbia","43","–","6.1"],["North Dakota","41","–","5.1"],["West Virginia","36","31%","2.0"],["South Dakota","33","–","3.6"],["Wyoming","32","31%","5.4"],["Alaska","31","–","4.2"],["Vermont","25","–","3.9"]]},"caveats":["Counts are Google Maps listings we classify as med spas, so they include dermatology and plastic surgery practices that offer med spa treatments and exclude spas without a Google listing.","A treatment counts when the spa's Google listing or website names it, so a spa with an outdated menu can be over- or under-counted.","Credentials count only clinicians a spa names with a credential (MD, DO, NP, PA, RN) on its own website, so spas that leave their team off their website are left out of those shares.","We hold no patient records: every figure describes providers, their listings and their Google reviews, not who gets treated.","Ratings and review themes are Google's, as shown on each listing on the snapshot date; Google filters some reviews and does not publish how."]}