{"title":"Latisse Statistics 2026","url":"https://medspastandard.com/statistics/latisse/","snapshot":"2026-10-30","source":"MedSpaStandard directory snapshot 2026-10-30 (https://medspastandard.com/statistics/latisse/)","numbers":[{"id":"providers","label":"med spas offering Latisse","value":2347,"display":"2,347","kind":"count","n":2347,"denominator":null,"scope":"national","statement":"2,347 of the 53,215 US med spas in the MedSpaStandard directory (4.4%) offer Latisse, going by their Google listings and websites, as of October 2026.","method":"Listings whose Google listing (services, description, review topics) or website names the treatment."},{"id":"providers_share","label":"of US med spas","value":4.41,"display":"4.4%","kind":"share","n":2347,"denominator":53215,"scope":"national","statement":"4.4% of the 53,215 US med spas in the MedSpaStandard directory offer Latisse, as of October 2026."},{"id":"rank","label":"of 81 treatments by provider count","value":68,"display":"68th","kind":"rank","n":null,"denominator":null,"scope":"national","statement":"Latisse ranks 68th by provider count among the 81 treatments MedSpaStandard tracks, as of October 2026."},{"id":"states","label":"states with providers","value":51,"display":"51","kind":"count","n":null,"denominator":null,"scope":"national","statement":"Med spas offering Latisse are listed in 51 of the 51 states (counting Washington, DC), according to MedSpaStandard directory data for October 2026."},{"id":"top_state","label":"providers in California","value":503,"display":"503","kind":"count","n":null,"denominator":null,"scope":"national","statement":"California has the most Latisse providers, with 503 med spas, according to MedSpaStandard directory data for October 2026."},{"id":"per100k","label":"providers per 100,000 residents","value":0.6901,"display":"0.7","kind":"rate","n":null,"denominator":null,"scope":"national","statement":"Nationally there are 0.7 med spas offering Latisse per 100,000 residents, according to MedSpaStandard directory data for October 2026.","method":"Per-capita rates use Census Bureau Vintage 2024 population estimates (July 1, 2024)."},{"id":"top_state_pc","label":"per 100,000 in Colorado","value":1.2925,"display":"1.3","kind":"rate","n":null,"denominator":null,"scope":"state","statement":"Colorado has the most Latisse providers per capita: 1.3 per 100,000 residents (77 med spas), according to MedSpaStandard directory data for October 2026."},{"id":"low_state_pc","label":"per 100,000 in New York","value":0.1862,"display":"0.2","kind":"rate","n":null,"denominator":null,"scope":"state","statement":"Among states with at least 30 providers, New York has the fewest per capita: 0.2 per 100,000 residents, according to MedSpaStandard directory data for October 2026."},{"id":"cities","label":"cities with providers","value":1159,"display":"1,159","kind":"count","n":null,"denominator":null,"scope":"national","statement":"Latisse is offered in 1,159 US cities and towns in the MedSpaStandard directory, as of October 2026."},{"id":"top_city","label":"providers in San Diego, CA","value":25,"display":"25","kind":"count","n":null,"denominator":null,"scope":"national","statement":"San Diego, CA has the most med spas offering Latisse: 25, according to MedSpaStandard directory data for October 2026."},{"id":"chain_share","label":"belong to a national chain","value":2.6,"display":"2.6%","kind":"share","n":61,"denominator":2347,"scope":"national","statement":"2.6% of med spas offering Latisse belong to one of the 42 national chains we match by name; the rest are independents or small local groups, according to MedSpaStandard directory data for October 2026."},{"id":"claimed_share","label":"claimed Google listing","value":96.97,"display":"97%","kind":"share","n":2276,"denominator":2347,"scope":"national","statement":"97% of Latisse providers have claimed their Google listing, according to MedSpaStandard directory data for October 2026."},{"id":"co_botox","label":"also offer Botox","value":97.78,"display":"98%","kind":"share","n":2295,"denominator":2347,"scope":"national","statement":"98% of med spas offering Latisse also offer Botox, according to MedSpaStandard directory data for October 2026."},{"id":"co_dermal-fillers","label":"also offer dermal fillers","value":97.36,"display":"97%","kind":"share","n":2285,"denominator":2347,"scope":"national","statement":"97% of med spas offering Latisse also offer dermal fillers, according to MedSpaStandard directory data for October 2026."},{"id":"co_chemical-peel","label":"also offer chemical peels","value":88.58,"display":"89%","kind":"share","n":2079,"denominator":2347,"scope":"national","statement":"89% of med spas offering Latisse also offer chemical peels, according to MedSpaStandard directory data for October 2026."},{"id":"co_microneedling","label":"also offer microneedling","value":83.85,"display":"84%","kind":"share","n":1968,"denominator":2347,"scope":"national","statement":"84% of med spas offering Latisse also offer microneedling, according to MedSpaStandard directory data for October 2026."},{"id":"co_laser-hair-removal","label":"also offer laser hair removal","value":75.67,"display":"76%","kind":"share","n":1776,"denominator":2347,"scope":"national","statement":"76% of med spas offering Latisse also offer laser hair removal, according to MedSpaStandard directory data for October 2026."},{"id":"co_dysport","label":"also offer Dysport","value":64.85,"display":"65%","kind":"share","n":1522,"denominator":2347,"scope":"national","statement":"65% of med spas offering Latisse also offer Dysport, according to MedSpaStandard directory data for October 2026."},{"id":"dev_coolsculpting","label":"name CoolSculpting","value":41.48,"display":"41%","kind":"share","n":964,"denominator":2324,"scope":"national","statement":"41% of Latisse providers with a website name the CoolSculpting device or platform, according to MedSpaStandard directory data for October 2026."},{"id":"dev_sciton-bbl","label":"name Sciton BBL","value":31.93,"display":"32%","kind":"share","n":742,"denominator":2324,"scope":"national","statement":"32% of Latisse providers with a website name the Sciton BBL device or platform, according to MedSpaStandard directory data for October 2026."},{"id":"dev_diamondglow","label":"name DiamondGlow","value":29.13,"display":"29%","kind":"share","n":677,"denominator":2324,"scope":"national","statement":"29% of Latisse providers with a website name the DiamondGlow device or platform, according to MedSpaStandard directory data for October 2026."},{"id":"financing","label":"name a financing plan","value":19.58,"display":"20%","kind":"share","n":455,"denominator":2324,"scope":"national","statement":"At least 20% of Latisse providers with a website name a patient-financing plan such as CareCredit or Cherry (we read up to six pages per site), according to MedSpaStandard directory data for October 2026."},{"id":"cred_physician","label":"name a physician (MD or DO)","value":66.89,"display":"67%","kind":"share","n":992,"denominator":1483,"scope":"national","statement":"67% of the 1,483 Latisse providers that name their clinical team online list a physician (MD or DO), according to MedSpaStandard directory data for October 2026."},{"id":"cred_np","label":"name a nurse practitioner","value":39.92,"display":"40%","kind":"share","n":592,"denominator":1483,"scope":"national","statement":"40% of the 1,483 Latisse providers that name their clinical team online list a nurse practitioner, according to MedSpaStandard directory data for October 2026."},{"id":"cred_pa","label":"name a physician assistant","value":26.16,"display":"26%","kind":"share","n":388,"denominator":1483,"scope":"national","statement":"26% of the 1,483 Latisse providers that name their clinical team online list a physician assistant, according to MedSpaStandard directory data for October 2026."},{"id":"cred_rn","label":"name a registered nurse","value":38.98,"display":"39%","kind":"share","n":578,"denominator":1483,"scope":"national","statement":"39% of the 1,483 Latisse providers that name their clinical team online list a registered nurse, according to MedSpaStandard directory data for October 2026."},{"id":"avg_rating","label":"average Google rating (review-weighted)","value":4.8323,"display":"4.83","kind":"avg","n":510743,"denominator":2236,"scope":"national","statement":"Google reviews of med spas offering Latisse average 4.83 stars, across 510,743 reviews of 2,236 rated listings, according to MedSpaStandard directory data for October 2026."},{"id":"five_star","label":"5-star reviews","value":93.77,"display":"94%","kind":"share","n":478911,"denominator":510743,"scope":"national","statement":"94% of the Google reviews left for Latisse providers are 5-star, according to MedSpaStandard directory data for October 2026."},{"id":"rated48","label":"rated 4.8+","value":73.09,"display":"73%","kind":"share","n":1548,"denominator":2118,"scope":"national","statement":"73% of Latisse providers with at least 5 reviews hold a 4.8-star rating or better, according to MedSpaStandard directory data for October 2026."},{"id":"low_star","label":"1- or 2-star reviews","value":3.58,"display":"3.6%","kind":"share","n":18304,"denominator":510743,"scope":"national","statement":"3.6% of the Google reviews left for Latisse providers give 1 or 2 stars, according to MedSpaStandard directory data for October 2026."},{"id":"under4","label":"rated under 4.0","value":2.31,"display":"2.3%","kind":"share","n":49,"denominator":2118,"scope":"national","statement":"2.3% of Latisse providers with at least 5 reviews average under 4.0 stars, according to MedSpaStandard directory data for October 2026."},{"id":"results_theme","label":"review themes mention results","value":13.73,"display":"14%","kind":"share","n":227,"denominator":1653,"scope":"national","statement":"Google lists results as a review theme for 14% of Latisse providers with review themes, according to MedSpaStandard directory data for October 2026."},{"id":"natural_theme","label":"review themes mention natural results","value":8.35,"display":"8.3%","kind":"share","n":138,"denominator":1653,"scope":"national","statement":"Google lists natural-looking results as a review theme for 8.3% of Latisse providers with review themes, according to MedSpaStandard directory data for October 2026."}],"table":{"title":"Latisse providers by state","head":["State","Med spas offering it","Share of the state's med spas","Per 100,000 residents"],"rows":[["California","503","7.8%","1.3"],["Florida","194","3.0%","0.8"],["Pennsylvania","105","8.2%","0.8"],["Illinois","102","6.1%","0.8"],["Ohio","93","8.6%","0.8"],["Arizona","91","4.4%","1.2"],["Texas","86","1.4%","0.3"],["Colorado","77","4.9%","1.3"],["Washington","74","6.9%","0.9"],["Tennessee","68","6.4%","0.9"],["Michigan","65","5.2%","0.6"],["Georgia","58","3.3%","0.5"],["South Carolina","51","8.1%","0.9"],["New Jersey","50","3.6%","0.5"],["Maryland","50","6.4%","0.8"],["North Carolina","47","3.7%","0.4"],["Connecticut","44","7.9%","1.2"],["Kentucky","41","8.1%","0.9"],["New York","37","0.9%","0.2"],["Missouri","34","4.2%","0.5"],["Virginia","33","2.7%","0.4"],["Oregon","32","5.0%","0.7"],["Nevada","31","4.5%","0.9"],["Indiana","31","5.1%","0.4"],["Alabama","29","8.9%","0.6"],["Minnesota","28","4.2%","0.5"],["Louisiana","23","4.6%","0.5"],["New Mexico","22","8.0%","1.0"],["Oklahoma","21","4.2%","0.5"],["Mississippi","19","8.6%","0.6"],["Massachusetts","19","1.4%","0.3"],["Utah","18","2.6%","0.5"],["Iowa","18","5.7%","0.6"],["Arkansas","18","5.5%","0.6"],["Wisconsin","17","3.3%","0.3"],["Kansas","17","5.3%","0.6"],["Maine","13","7.6%","0.9"],["Hawaii","13","6.2%","0.9"],["West Virginia","11","9.6%","0.6"],["Idaho","9","2.4%","0.4"],["Delaware","8","7.1%","0.8"],["South Dakota","7","–","0.8"],["Nebraska","7","3.6%","0.3"],["New Hampshire","6","2.9%","0.4"],["North Dakota","6","–","0.8"],["Alaska","6","–","0.8"],["Montana","5","2.8%","0.4"],["Wyoming","4","3.9%","0.7"],["District of Columbia","3","–","0.4"],["Rhode Island","2","1.5%","0.2"],["Vermont","1","–","0.2"]]},"caveats":["Counts are Google Maps listings we classify as med spas, so they include dermatology and plastic surgery practices that offer med spa treatments and exclude spas without a Google listing.","A treatment counts when the spa's Google listing or website names it, so a spa with an outdated menu can be over- or under-counted.","Credentials count only clinicians a spa names with a credential (MD, DO, NP, PA, RN) on its own website, so spas that leave their team off their website are left out of those shares.","We hold no patient records: every figure describes providers, their listings and their Google reviews, not who gets treated.","Ratings and review themes are Google's, as shown on each listing on the snapshot date; Google filters some reviews and does not publish how."]}