{"title":"Med Spa Industry Statistics 2026","url":"https://medspastandard.com/statistics/med-spa-industry/","snapshot":"2026-10-30","source":"MedSpaStandard directory snapshot 2026-10-30 (https://medspastandard.com/statistics/med-spa-industry/)","numbers":[{"id":"total","label":"US med spas","value":53215,"display":"53,215","kind":"count","n":53215,"denominator":null,"scope":"national","statement":"There are 53,215 med spas in the United States in the MedSpaStandard directory of Google listings, as of October 2026.","method":"Google Maps listings in the med spa and aesthetic categories, de-duplicated by place ID, closed listings removed, and kept only when the listing or website names an aesthetic treatment."},{"id":"per100k","label":"med spas per 100,000 residents","value":15.6464,"display":"15.6","kind":"rate","n":null,"denominator":null,"scope":"national","statement":"There are 15.6 med spas per 100,000 US residents in the MedSpaStandard directory, as of October 2026."},{"id":"medspa_cat","label":"list “Medical spa” as their main Google category","value":30494,"display":"30,494","kind":"count","n":30494,"denominator":null,"scope":"national","statement":"30,494 of the 53,215 US med spas in the MedSpaStandard directory (57%) list Google's “Medical spa” as their main category, as of October 2026."},{"id":"top_state","label":"med spas in Florida","value":6558,"display":"6,558","kind":"count","n":null,"denominator":null,"scope":"state","statement":"Florida has the most med spas (6,558), followed by California (6,459) and Texas (6,076), according to MedSpaStandard directory data for October 2026."},{"id":"top_state_pc","label":"per 100,000 in Florida","value":28.059,"display":"28.1","kind":"rate","n":null,"denominator":null,"scope":"state","statement":"Florida has the most med spas per capita: 28.1 per 100,000 residents, according to MedSpaStandard directory data for October 2026."},{"id":"low_state_pc","label":"per 100,000 in Alabama","value":6.3013,"display":"6.3","kind":"rate","n":null,"denominator":null,"scope":"state","statement":"Alabama has the fewest per capita: 6.3 per 100,000 residents, according to MedSpaStandard directory data for October 2026."},{"id":"cities","label":"cities and towns","value":5996,"display":"5,996","kind":"count","n":null,"denominator":null,"scope":"national","statement":"Our directory's med spas sit in 5,996 US cities and towns, according to MedSpaStandard directory data for October 2026."},{"id":"top_city","label":"in Manhattan, NY","value":1037,"display":"1,037","kind":"count","n":null,"denominator":null,"scope":"national","statement":"Manhattan has the most med spas of any place Google lists as a city: 1,037 (New York City's other boroughs are listed separately), according to MedSpaStandard directory data for October 2026."},{"id":"in_metro","label":"inside a metro area","value":94.29,"display":"94%","kind":"share","n":50174,"denominator":53215,"scope":"national","statement":"94% of US med spas are inside a metropolitan area, according to MedSpaStandard directory data for October 2026."},{"id":"t_botox","label":"offer Botox","value":71.62,"display":"72%","kind":"share","n":38113,"denominator":53215,"scope":"national","statement":"72% of US med spas offer Botox (38,113 spas), according to MedSpaStandard directory data for October 2026."},{"id":"t_dermal-fillers","label":"offer dermal fillers","value":67.75,"display":"68%","kind":"share","n":36051,"denominator":53215,"scope":"national","statement":"68% of US med spas offer dermal fillers (36,051 spas), according to MedSpaStandard directory data for October 2026."},{"id":"t_microneedling","label":"offer microneedling","value":64.04,"display":"64%","kind":"share","n":34079,"denominator":53215,"scope":"national","statement":"64% of US med spas offer microneedling (34,079 spas), according to MedSpaStandard directory data for October 2026."},{"id":"t_chemical-peel","label":"offer chemical peels","value":60.95,"display":"61%","kind":"share","n":32437,"denominator":53215,"scope":"national","statement":"61% of US med spas offer chemical peels (32,437 spas), according to MedSpaStandard directory data for October 2026."},{"id":"t_laser-hair-removal","label":"offer laser hair removal","value":49.22,"display":"49%","kind":"share","n":26194,"denominator":53215,"scope":"national","statement":"49% of US med spas offer laser hair removal (26,194 spas), according to MedSpaStandard directory data for October 2026."},{"id":"t_facial","label":"offer facials","value":43.95,"display":"44%","kind":"share","n":23390,"denominator":53215,"scope":"national","statement":"44% of US med spas offer facials (23,390 spas), according to MedSpaStandard directory data for October 2026."},{"id":"t_lip-filler","label":"offer lip filler","value":43.58,"display":"44%","kind":"share","n":23190,"denominator":53215,"scope":"national","statement":"44% of US med spas offer lip filler (23,190 spas), according to MedSpaStandard directory data for October 2026."},{"id":"t_body-contouring","label":"offer body contouring","value":39.89,"display":"40%","kind":"share","n":21228,"denominator":53215,"scope":"national","statement":"40% of US med spas offer body contouring (21,228 spas), according to MedSpaStandard directory data for October 2026."},{"id":"t_dermaplaning","label":"offer dermaplaning","value":37.94,"display":"38%","kind":"share","n":20188,"denominator":53215,"scope":"national","statement":"38% of US med spas offer dermaplaning (20,188 spas), according to MedSpaStandard directory data for October 2026."},{"id":"t_dysport","label":"offer Dysport","value":37.12,"display":"37%","kind":"share","n":19753,"denominator":53215,"scope":"national","statement":"37% of US med spas offer Dysport (19,753 spas), according to MedSpaStandard directory data for October 2026."},{"id":"price_botox","label":"Botox, median per unit","value":11,"display":"$11","kind":"median","n":1564,"denominator":null,"scope":"national","statement":"The median published price for Botox is $11 per unit (1,564 med spa websites), according to MedSpaStandard directory data for October 2026."},{"id":"price_dermal-fillers","label":"Dermal fillers, median per syringe","value":650,"display":"$650","kind":"median","n":206,"denominator":null,"scope":"national","statement":"The median published price for dermal fillers is $650 per syringe (206 med spa websites), according to MedSpaStandard directory data for October 2026."},{"id":"price_lip-filler","label":"Lip filler, median per syringe","value":600,"display":"$600","kind":"median","n":213,"denominator":null,"scope":"national","statement":"The median published price for lip filler is $600 per syringe (213 med spa websites), according to MedSpaStandard directory data for October 2026."},{"id":"price_kybella","label":"Kybella, median per vial","value":649,"display":"$649","kind":"median","n":105,"denominator":null,"scope":"national","statement":"The median published price for Kybella is $649 per vial (105 med spa websites), according to MedSpaStandard directory data for October 2026."},{"id":"price_microneedling","label":"Microneedling, median per session","value":325,"display":"$325","kind":"median","n":770,"denominator":null,"scope":"national","statement":"The median published price for microneedling is $325 per session (770 med spa websites), according to MedSpaStandard directory data for October 2026."},{"id":"price_morpheus8","label":"Morpheus8, median per session","value":874.5,"display":"$874.50","kind":"median","n":48,"denominator":null,"scope":"national","statement":"The median published price for Morpheus8 is $874.50 per session (48 med spa websites), according to MedSpaStandard directory data for October 2026."},{"id":"price_hydrafacial","label":"HydraFacial, median per session","value":199,"display":"$199","kind":"median","n":360,"denominator":null,"scope":"national","statement":"The median published price for HydraFacial is $199 per session (360 med spa websites), according to MedSpaStandard directory data for October 2026."},{"id":"price_chemical-peel","label":"Chemical peels, median per session","value":150,"display":"$150","kind":"median","n":322,"denominator":null,"scope":"national","statement":"The median published price for chemical peels is $150 per session (322 med spa websites), according to MedSpaStandard directory data for October 2026."},{"id":"price_dermaplaning","label":"Dermaplaning, median per session","value":75,"display":"$75","kind":"median","n":638,"denominator":null,"scope":"national","statement":"The median published price for dermaplaning is $75 per session (638 med spa websites), according to MedSpaStandard directory data for October 2026."},{"id":"price_iv-therapy","label":"IV therapy, median per drip","value":154.5,"display":"$154.50","kind":"median","n":244,"denominator":null,"scope":"national","statement":"The median published price for IV therapy is $154.50 per drip (244 med spa websites), according to MedSpaStandard directory data for October 2026."},{"id":"price_semaglutide","label":"Semaglutide, median per month","value":249,"display":"$249","kind":"median","n":117,"denominator":null,"scope":"national","statement":"The median published price for semaglutide is $249 per month (117 med spa websites), according to MedSpaStandard directory data for October 2026."},{"id":"price_tirzepatide","label":"Tirzepatide, median per month","value":300,"display":"$300","kind":"median","n":50,"denominator":null,"scope":"national","statement":"The median published price for tirzepatide is $300 per month (50 med spa websites), according to MedSpaStandard directory data for October 2026."},{"id":"price_transparency","label":"publish a price (minimum)","value":6.4,"display":"6.4%","kind":"share","n":3054,"denominator":47731,"scope":"national","statement":"At least 6.4% of the 47,731 med spas with a website publish a price for one of the 13 treatments we read prices for (we read up to six pages per site, so the true share is higher), according to MedSpaStandard directory data for October 2026."},{"id":"chain_share","label":"belong to a national chain","value":2.91,"display":"2.9%","kind":"share","n":1546,"denominator":53215,"scope":"national","statement":"2.9% of US med spas (1,546) belong to one of the 42 national chains we match by name, according to MedSpaStandard directory data for October 2026."},{"id":"top_chain","label":"Milan Laser Hair Removal locations","value":403,"display":"403","kind":"count","n":null,"denominator":null,"scope":"national","statement":"Milan Laser Hair Removal is the largest chain in the MedSpaStandard directory with 403 locations, as of October 2026."},{"id":"chains10","label":"chains with 10+ locations","value":25,"display":"25","kind":"count","n":null,"denominator":null,"scope":"national","statement":"25 chains have 10 or more locations in the MedSpaStandard directory, as of October 2026."},{"id":"avg_rating","label":"average Google rating","value":4.8371,"display":"4.84","kind":"avg","n":6311810,"denominator":47962,"scope":"national","statement":"Google reviews of US med spas average 4.84 stars across 6,311,810 reviews, according to MedSpaStandard directory data for October 2026."},{"id":"reviews","label":"Google reviews","value":6311810,"display":"6,311,810","kind":"count","n":null,"denominator":null,"scope":"national","statement":"US med spas in the MedSpaStandard directory have 6,311,810 Google reviews in total, as of October 2026."},{"id":"one_star","label":"1-star reviews","value":3.02,"display":"3.0%","kind":"share","n":190392,"denominator":6311810,"scope":"national","statement":"3.0% of the Google reviews of US med spas are 1-star, according to MedSpaStandard directory data for October 2026."},{"id":"theme_knowledgeable-staff","label":"theme: knowledgeable staff","value":11.51,"display":"12%","kind":"share","n":4477,"denominator":38905,"scope":"national","statement":"“Knowledgeable staff” is a Google review theme at 12% of med spas with review themes, according to MedSpaStandard directory data for October 2026."},{"id":"theme_friendly-staff","label":"theme: friendly staff","value":11.39,"display":"11%","kind":"share","n":4433,"denominator":38905,"scope":"national","statement":"“Friendly staff” is a Google review theme at 11% of med spas with review themes, according to MedSpaStandard directory data for October 2026."},{"id":"theme_kind-staff","label":"theme: kind staff","value":11.07,"display":"11%","kind":"share","n":4305,"denominator":38905,"scope":"national","statement":"“Kind staff” is a Google review theme at 11% of med spas with review themes, according to MedSpaStandard directory data for October 2026."},{"id":"financing","label":"name a financing plan","value":11.42,"display":"11%","kind":"share","n":5452,"denominator":47731,"scope":"national","statement":"At least 11% of med spas with a website name a patient-financing plan such as CareCredit or Cherry (we read up to six pages per site), according to MedSpaStandard directory data for October 2026."},{"id":"saturday","label":"open Saturday","value":53.95,"display":"54%","kind":"share","n":25856,"denominator":47930,"scope":"national","statement":"54% of med spas that post hours are open on Saturday, according to MedSpaStandard directory data for October 2026."},{"id":"physician","label":"name a physician","value":56.83,"display":"57%","kind":"share","n":9943,"denominator":17497,"scope":"national","statement":"57% of the 17,497 med spas that name their clinical team online list a physician (MD or DO), according to MedSpaStandard directory data for October 2026."}],"table":{"title":"Most-offered med spa treatments","head":["Treatment","Med spas offering it","Share of US med spas"],"rows":[["Botox","38,113","72%"],["Dermal fillers","36,051","68%"],["Microneedling","34,079","64%"],["Chemical peels","32,437","61%"],["Laser hair removal","26,194","49%"],["Facials","23,390","44%"],["Lip filler","23,190","44%"],["Body contouring","21,228","40%"],["Dermaplaning","20,188","38%"],["Dysport","19,753","37%"],["Acne scar treatment","19,244","36%"],["Sun spot removal","18,817","35%"],["IPL photofacial","16,643","31%"],["PRP hair restoration","16,201","30%"],["Skin tightening","15,980","30%"],["HydraFacial","15,693","29%"],["B12 injections","15,629","29%"],["IV therapy","15,606","29%"],["Sculptra","15,479","29%"],["Hair restoration","12,387","23%"],["Peptide therapy","12,007","23%"],["PRP microneedling","11,802","22%"],["Rosacea treatment","11,668","22%"],["Cellulite treatment","11,154","21%"],["Xeomin","10,980","21%"],["Microdermabrasion","10,785","20%"],["Medical weight loss","10,612","20%"],["RF microneedling","10,505","20%"],["Spider vein treatment","10,116","19%"],["Kybella","9,788","18%"],["Radiesse","8,885","17%"],["Hormone replacement therapy","8,796","17%"],["Lymphatic drainage massage","8,768","16%"],["Laser resurfacing","8,496","16%"],["Semaglutide","8,426","16%"],["Melasma treatment","8,143","15%"],["Laser tattoo removal","7,554","14%"],["Lip flip","7,119","13%"],["NAD+ IV therapy","7,056","13%"],["CO2 laser","6,958","13%"],["CoolSculpting","6,810","13%"],["PDO threads","6,554","12%"],["Jeuveau","6,065","11%"],["Morpheus8","5,964","11%"],["Exosome therapy","5,956","11%"],["Tirzepatide","5,947","11%"],["Daxxify","5,941","11%"],["Red light therapy","5,817","11%"],["VI peel","5,670","11%"],["Cheek filler","4,724","8.9%"],["Emsculpt","4,637","8.7%"],["Testosterone therapy","4,462","8.4%"],["Botox for sweating","4,377","8.2%"],["DiamondGlow","4,299","8.1%"],["Vaginal rejuvenation","4,280","8.0%"],["Skin tag removal","4,258","8.0%"],["Microblading","4,240","8.0%"],["SkinVive","3,891","7.3%"],["Sclerotherapy","3,779","7.1%"],["Ultherapy","3,764","7.1%"],["Masseter Botox","3,633","6.8%"],["Jawline filler","3,097","5.8%"],["BBL photofacial","3,071","5.8%"],["Cryotherapy","3,043","5.7%"],["Filler dissolving","2,878","5.4%"],["Chin filler","2,566","4.8%"],["Moxi laser","2,399","4.5%"],["Latisse","2,347","4.4%"],["Microcurrent facial","2,138","4.0%"],["Under-eye filler","2,019","3.8%"],["Non-surgical rhinoplasty","1,880","3.5%"],["Lip blushing","1,816","3.4%"],["Pico laser","1,723","3.2%"],["Clear + Brilliant","1,707","3.2%"],["Fraxel","1,596","3.0%"],["Laser Genesis","1,586","3.0%"],["Emsella","1,446","2.7%"],["Sofwave","1,234","2.3%"],["Halo laser","1,061","2.0%"],["Thermage","1,056","2.0%"],["Lipo laser","617","1.2%"]]},"caveats":["Counts are Google Maps listings we classify as med spas, so they include dermatology and plastic surgery practices that offer med spa treatments and exclude spas without a Google listing.","A treatment counts when the spa's Google listing or website names it, so a spa with an outdated menu can be over- or under-counted.","Prices are published prices on med spa websites: we keep each spa's lowest posted price, which often is an introductory or member price, so the typical bill is higher.","Ratings and review themes are Google's, as shown on each listing on the snapshot date; Google filters some reviews and does not publish how.","This is a single snapshot, so it shows where providers are today, not how fast the market is growing.","Per-capita rates use Census Bureau Vintage 2024 population estimates (July 1, 2024)."]}