{"title":"Med Spa Reviews: Complaint and Praise Statistics 2026","url":"https://medspastandard.com/statistics/med-spa-review-themes/","snapshot":"2026-10-30","source":"MedSpaStandard directory snapshot 2026-10-30 (https://medspastandard.com/statistics/med-spa-review-themes/)","numbers":[{"id":"with_themes","label":"med spas with review themes","value":38905,"display":"38,905","kind":"count","n":null,"denominator":null,"scope":"national","statement":"Google shows review themes for 38,905 of the 53,215 US med spas in the MedSpaStandard directory, as of October 2026."},{"id":"theme_knowledgeable-staff","label":"Knowledgeable staff","value":11.51,"display":"12%","kind":"share","n":4477,"denominator":38905,"scope":"national","statement":"“Knowledgeable staff” is a Google review theme at 12% of US med spas with review themes, according to MedSpaStandard directory data for October 2026."},{"id":"theme_friendly-staff","label":"Friendly staff","value":11.39,"display":"11%","kind":"share","n":4433,"denominator":38905,"scope":"national","statement":"“Friendly staff” is a Google review theme at 11% of US med spas with review themes, according to MedSpaStandard directory data for October 2026."},{"id":"theme_kind-staff","label":"Kind staff","value":11.07,"display":"11%","kind":"share","n":4305,"denominator":38905,"scope":"national","statement":"“Kind staff” is a Google review theme at 11% of US med spas with review themes, according to MedSpaStandard directory data for October 2026."},{"id":"theme_botox","label":"Botox","value":10.28,"display":"10%","kind":"share","n":4001,"denominator":38905,"scope":"national","statement":"“Botox” is a Google review theme at 10% of US med spas with review themes, according to MedSpaStandard directory data for October 2026."},{"id":"theme_lip-filler","label":"Lip filler","value":8.59,"display":"8.6%","kind":"share","n":3340,"denominator":38905,"scope":"national","statement":"“Lip filler” is a Google review theme at 8.6% of US med spas with review themes, according to MedSpaStandard directory data for October 2026."},{"id":"theme_injector","label":"Injector","value":8.32,"display":"8.3%","kind":"share","n":3238,"denominator":38905,"scope":"national","statement":"“Injector” is a Google review theme at 8.3% of US med spas with review themes, according to MedSpaStandard directory data for October 2026."},{"id":"theme_comfortable-atmosphere","label":"Comfortable atmosphere","value":7.15,"display":"7.2%","kind":"share","n":2783,"denominator":38905,"scope":"national","statement":"“Comfortable atmosphere” is a Google review theme at 7.2% of US med spas with review themes, according to MedSpaStandard directory data for October 2026."},{"id":"theme_caring-staff","label":"Caring staff","value":6.79,"display":"6.8%","kind":"share","n":2641,"denominator":38905,"scope":"national","statement":"“Caring staff” is a Google review theme at 6.8% of US med spas with review themes, according to MedSpaStandard directory data for October 2026."},{"id":"theme_laser-hair-removal","label":"Laser hair removal","value":6.48,"display":"6.5%","kind":"share","n":2521,"denominator":38905,"scope":"national","statement":"“Laser hair removal” is a Google review theme at 6.5% of US med spas with review themes, according to MedSpaStandard directory data for October 2026."},{"id":"theme_skin-care","label":"Skin care","value":6.43,"display":"6.4%","kind":"share","n":2501,"denominator":38905,"scope":"national","statement":"“Skin care” is a Google review theme at 6.4% of US med spas with review themes, according to MedSpaStandard directory data for October 2026."},{"id":"theme_results","label":"Results","value":6.38,"display":"6.4%","kind":"share","n":2481,"denominator":38905,"scope":"national","statement":"“Results” is a Google review theme at 6.4% of US med spas with review themes, according to MedSpaStandard directory data for October 2026."},{"id":"theme_thoroughness","label":"Thoroughness","value":6.16,"display":"6.2%","kind":"share","n":2398,"denominator":38905,"scope":"national","statement":"“Thoroughness” is a Google review theme at 6.2% of US med spas with review themes, according to MedSpaStandard directory data for October 2026."},{"id":"g_staff-friendly-kind-knowledgeable-caring","label":"Staff (friendly, kind, knowledgeable, caring)","value":61.66,"display":"62%","kind":"share","n":23989,"denominator":38905,"scope":"national","statement":"Staff comes up as a review theme at 62% of med spas, according to MedSpaStandard directory data for October 2026."},{"id":"g_results-including-natural-results","label":"Results (including natural results)","value":14.64,"display":"15%","kind":"share","n":5696,"denominator":38905,"scope":"national","statement":"Results comes up as a review theme at 15% of med spas, according to MedSpaStandard directory data for October 2026."},{"id":"g_wait-time","label":"Wait time","value":5.81,"display":"5.8%","kind":"share","n":2259,"denominator":38905,"scope":"national","statement":"Wait time comes up as a review theme at 5.8% of med spas, according to MedSpaStandard directory data for October 2026."},{"id":"g_cleanliness","label":"Cleanliness","value":20.18,"display":"20%","kind":"share","n":7850,"denominator":38905,"scope":"national","statement":"Cleanliness comes up as a review theme at 20% of med spas, according to MedSpaStandard directory data for October 2026."},{"id":"g_painless-or-low-pain-experience","label":"Painless or low-pain experience","value":8.95,"display":"8.9%","kind":"share","n":3481,"denominator":38905,"scope":"national","statement":"Painless or low-pain experience comes up as a review theme at 8.9% of med spas, according to MedSpaStandard directory data for October 2026."},{"id":"g_price-and-value","label":"Price and value","value":2.86,"display":"2.9%","kind":"share","n":1113,"denominator":38905,"scope":"national","statement":"Price and value comes up as a review theme at 2.9% of med spas, according to MedSpaStandard directory data for October 2026."},{"id":"g_no-pressure-sales","label":"No-pressure sales","value":4.67,"display":"4.7%","kind":"share","n":1817,"denominator":38905,"scope":"national","statement":"No-pressure sales comes up as a review theme at 4.7% of med spas, according to MedSpaStandard directory data for October 2026."},{"id":"one_star","label":"1-star reviews","value":3.02,"display":"3.0%","kind":"share","n":190392,"denominator":6311810,"scope":"national","statement":"3.0% of the 6,311,810 Google reviews of US med spas are 1-star, the reviews where most complaints sit, according to MedSpaStandard directory data for October 2026."}],"table":{"title":"Google review themes at US med spas","head":["Theme","Med spas","Share of spas with themes"],"rows":[["knowledgeable staff","4,477","12%"],["friendly staff","4,433","11%"],["kind staff","4,305","11%"],["botox","4,001","10%"],["lip filler","3,340","8.6%"],["injector","3,238","8.3%"],["comfortable atmosphere","2,783","7.2%"],["caring staff","2,641","6.8%"],["laser hair removal","2,521","6.5%"],["skin care","2,501","6.4%"],["results","2,481","6.4%"],["thoroughness","2,398","6.2%"],["thorough explanations","2,164","5.6%"],["hydrafacial","2,107","5.4%"],["esthetician","2,081","5.3%"],["welcoming staff","1,965","5.1%"],["welcoming atmosphere","1,905","4.9%"],["cleanliness","1,812","4.7%"],["informative staff","1,803","4.6%"],["relaxing atmosphere","1,791","4.6%"],["weight loss","1,778","4.6%"],["clear explanations","1,713","4.4%"],["botox treatments","1,643","4.2%"],["microneedling","1,616","4.2%"],["wait time","1,505","3.9%"],["clean facility","1,480","3.8%"],["acne treatment","1,452","3.7%"],["lip flip","1,436","3.7%"],["knowledgeable doctor","1,388","3.6%"],["injections","1,354","3.5%"],["bedside manner","1,343","3.5%"],["laser treatment","1,307","3.4%"],["lashes","1,272","3.3%"],["staff","1,270","3.3%"],["professional staff","1,238","3.2%"],["personalized care","1,223","3.1%"],["natural results","1,200","3.1%"],["skincare","1,140","2.9%"],["answering questions","1,128","2.9%"],["lip fillers","1,060","2.7%"],["skilled staff","1,026","2.6%"],["laser treatments","1,007","2.6%"],["fillers","990","2.5%"],["laser","967","2.5%"],["chemical peel","949","2.4%"],["attention to detail","947","2.4%"],["filler","942","2.4%"],["no pressure sales","940","2.4%"],["natural look","916","2.4%"],["injectables","891","2.3%"],["iv therapy","876","2.3%"],["waxing","863","2.2%"],["lash lift","862","2.2%"],["lash extensions","858","2.2%"],["painless procedure","841","2.2%"],["efficient staff","818","2.1%"],["talented staff","810","2.1%"],["atmosphere","809","2.1%"],["clean office","803","2.1%"],["personalized plan","801","2.1%"],["flexible scheduling","795","2.0%"],["relaxing experience","787","2.0%"],["microblading","778","2.0%"],["eyebrows","776","2.0%"],["tattoo removal","765","2.0%"],["skin improvement","761","2.0%"],["sweet staff","748","1.9%"],["easy process","744","1.9%"],["red light therapy","722","1.9%"],["clean spa","716","1.8%"],["caring doctor","709","1.8%"],["diamond glow facial","708","1.8%"],["punctuality","693","1.8%"],["personable staff","687","1.8%"],["easy scheduling","685","1.8%"],["no pressure","665","1.7%"],["relaxing facial","655","1.7%"],["aesthetician","647","1.7%"],["nurse practitioner","640","1.6%"],["glowing skin","634","1.6%"],["microdermabrasion","633","1.6%"],["painless process","631","1.6%"],["thorough doctor","631","1.6%"],["kindness","629","1.6%"],["procedure explanation","625","1.6%"],["clean space","610","1.6%"],["hormone therapy","609","1.6%"],["treatment plan","607","1.6%"],["no bruising","607","1.6%"],["dermaplaning","587","1.5%"],["deep tissue massage","572","1.5%"],["patient care","563","1.4%"],["dermaplane","562","1.4%"],["comfortable experience","551","1.4%"],["dermatologist","541","1.4%"],["teeth whitening","536","1.4%"],["thorough staff","532","1.4%"],["no upselling","529","1.4%"],["custom facial","525","1.3%"],["beautiful office","524","1.3%"]]},"caveats":["Review themes are the topics Google extracts from reviews; Google does not say whether a theme is praise or a complaint, so we report how often each comes up.","Ratings and review themes are Google's, as shown on each listing on the snapshot date; Google filters some reviews and does not publish how."]}