{"title":"Milwaukee-Waukesha Metro Med Spa Statistics 2026","url":"https://medspastandard.com/statistics/metros/milwaukee-waukesha-wi/","snapshot":"2026-10-30","source":"MedSpaStandard directory snapshot 2026-10-30 (https://medspastandard.com/statistics/metros/milwaukee-waukesha-wi/)","numbers":[{"id":"total","label":"med spas","value":193,"display":"193","kind":"count","n":193,"denominator":null,"scope":"metro","statement":"There are 193 med spas in the Milwaukee-Waukesha, WI metro area in the MedSpaStandard directory, as of October 2026."},{"id":"per100k","label":"per 100,000 residents","value":12.2582,"display":"12.3","kind":"rate","n":null,"denominator":null,"scope":"metro","statement":"The Milwaukee-Waukesha, WI metro area has 12.3 med spas per 100,000 residents, against 15.6 nationally, in the MedSpaStandard directory, as of October 2026."},{"id":"cities","label":"cities and towns","value":35,"display":"35","kind":"count","n":null,"denominator":null,"scope":"metro","statement":"the Milwaukee-Waukesha, WI metro area's med spas sit in 35 cities and towns, according to MedSpaStandard directory data for October 2026."},{"id":"top_city","label":"in Brookfield, WI","value":26,"display":"26","kind":"count","n":null,"denominator":null,"scope":"metro","statement":"Brookfield, WI has the most med spas in the Milwaukee-Waukesha, WI metro area: 26, according to MedSpaStandard directory data for October 2026."},{"id":"chain_share","label":"chain locations","value":2.59,"display":"2.6%","kind":"share","n":5,"denominator":193,"scope":"metro","statement":"2.6% of the Milwaukee-Waukesha, WI metro area med spas belong to a national chain, according to MedSpaStandard directory data for October 2026."},{"id":"t_botox","label":"Botox","value":69.43,"display":"69%","kind":"share","n":134,"denominator":193,"scope":"metro","statement":"69% of the Milwaukee-Waukesha, WI metro area med spas offer Botox (134), according to MedSpaStandard directory data for October 2026."},{"id":"t_dermal-fillers","label":"Dermal fillers","value":63.21,"display":"63%","kind":"share","n":122,"denominator":193,"scope":"metro","statement":"63% of the Milwaukee-Waukesha, WI metro area med spas offer dermal fillers (122), according to MedSpaStandard directory data for October 2026."},{"id":"t_chemical-peel","label":"Chemical peels","value":62.18,"display":"62%","kind":"share","n":120,"denominator":193,"scope":"metro","statement":"62% of the Milwaukee-Waukesha, WI metro area med spas offer chemical peels (120), according to MedSpaStandard directory data for October 2026."},{"id":"t_microneedling","label":"Microneedling","value":62.18,"display":"62%","kind":"share","n":120,"denominator":193,"scope":"metro","statement":"62% of the Milwaukee-Waukesha, WI metro area med spas offer microneedling (120), according to MedSpaStandard directory data for October 2026."},{"id":"t_dermaplaning","label":"Dermaplaning","value":48.19,"display":"48%","kind":"share","n":93,"denominator":193,"scope":"metro","statement":"48% of the Milwaukee-Waukesha, WI metro area med spas offer dermaplaning (93), according to MedSpaStandard directory data for October 2026."},{"id":"t_lip-filler","label":"Lip filler","value":44.56,"display":"45%","kind":"share","n":86,"denominator":193,"scope":"metro","statement":"45% of the Milwaukee-Waukesha, WI metro area med spas offer lip filler (86), according to MedSpaStandard directory data for October 2026."},{"id":"t_facial","label":"Facials","value":44.04,"display":"44%","kind":"share","n":85,"denominator":193,"scope":"metro","statement":"44% of the Milwaukee-Waukesha, WI metro area med spas offer facials (85), according to MedSpaStandard directory data for October 2026."},{"id":"t_sun-spot-removal","label":"Sun spot removal","value":40.93,"display":"41%","kind":"share","n":79,"denominator":193,"scope":"metro","statement":"41% of the Milwaukee-Waukesha, WI metro area med spas offer sun spot removal (79), according to MedSpaStandard directory data for October 2026."},{"id":"avg_rating","label":"average rating","value":4.8505,"display":"4.85","kind":"avg","n":24937,"denominator":182,"scope":"metro","statement":"the Milwaukee-Waukesha, WI metro area med spas average 4.85 stars on Google across 24,937 reviews, according to MedSpaStandard directory data for October 2026."},{"id":"rated48","label":"rated 4.8+","value":82.94,"display":"83%","kind":"share","n":141,"denominator":170,"scope":"metro","statement":"83% of the Milwaukee-Waukesha, WI metro area med spas with at least 5 reviews are rated 4.8 or higher, according to MedSpaStandard directory data for October 2026."},{"id":"weekend","label":"open at weekends","value":55.56,"display":"56%","kind":"share","n":95,"denominator":171,"scope":"metro","statement":"56% of the Milwaukee-Waukesha, WI metro area med spas that post hours open at weekends, according to MedSpaStandard directory data for October 2026."},{"id":"financing","label":"name a financing plan","value":6.52,"display":"6.5%","kind":"share","n":12,"denominator":184,"scope":"metro","statement":"6.5% of the Milwaukee-Waukesha, WI metro area med spas with a website name a financing plan, according to MedSpaStandard directory data for October 2026."},{"id":"priced","label":"publish a price","value":8.15,"display":"8.2%","kind":"share","n":15,"denominator":184,"scope":"metro","statement":"8.2% of the Milwaukee-Waukesha, WI metro area med spas with a website publish a price, according to MedSpaStandard directory data for October 2026."}],"table":{"title":"Med spas in the Milwaukee-Waukesha, WI metro area by city","head":["City","Med spas"],"rows":[["Brookfield, WI","26"],["Milwaukee, WI","22"],["Waukesha, WI","17"],["Menomonee Falls, WI","12"],["Greenfield, WI","11"],["Mequon, WI","11"],["Pewaukee, WI","10"],["Wauwatosa, WI","9"],["New Berlin, WI","9"],["West Bend, WI","6"],["Oconomowoc, WI","6"],["Delafield, WI","5"],["Whitefish Bay, WI","4"],["Oak Creek, WI","4"],["Glendale, WI","4"],["Grafton, WI","3"],["Hales Corners, WI","3"],["Elm Grove, WI","3"],["Okauchee, WI","2"],["Germantown, WI","2"],["Franklin, WI","2"],["Mukwonago, WI","2"],["Greendale, WI","2"],["Muskego, WI","2"],["Cedarburg, WI","2"],["Shorewood, WI","2"],["Hartford, WI","2"],["West Allis, WI","2"],["Brown Deer, WI","2"],["Colgate, WI","1"],["Thiensville, WI","1"],["Wales, WI","1"],["Butler, WI","1"],["Hartland, WI","1"],["Slinger, WI","1"]]},"caveats":["Counts are Google Maps listings we classify as med spas, so they include dermatology and plastic surgery practices that offer med spa treatments and exclude spas without a Google listing.","A treatment counts when the spa's Google listing or website names it, so a spa with an outdated menu can be over- or under-counted.","Per-capita rates use Census Bureau Vintage 2024 population estimates (July 1, 2024)."]}