{"title":"Most Underserved Cities for Med Spa Treatments: Statistics 2026","url":"https://medspastandard.com/statistics/rankings/most-underserved-cities-for-med-spa-treatments/","snapshot":"2026-10-30","source":"MedSpaStandard directory snapshot 2026-10-30 (https://medspastandard.com/statistics/rankings/most-underserved-cities-for-med-spa-treatments/)","numbers":[{"id":"m1","label":"Erie, PA","value":3.7348,"display":"3.7","kind":"rate","n":10,"denominator":null,"scope":"place","statement":"The Erie, PA metro ranks 1st with 3.7 med spas per 100,000 residents (10 med spas for 267,750 people), according to MedSpaStandard directory data for October 2026."},{"id":"m2","label":"Merced, CA","value":4.7174,"display":"4.7","kind":"rate","n":14,"denominator":null,"scope":"place","statement":"The Merced, CA metro ranks 2nd with 4.7 med spas per 100,000 residents (14 med spas for 296,774 people), according to MedSpaStandard directory data for October 2026."},{"id":"m3","label":"Lynchburg, VA","value":4.8793,"display":"4.9","kind":"rate","n":13,"denominator":null,"scope":"place","statement":"The Lynchburg, VA metro ranks 3rd with 4.9 med spas per 100,000 residents (13 med spas for 266,432 people), according to MedSpaStandard directory data for October 2026."},{"id":"m4","label":"Mobile, AL","value":5.3354,"display":"5.3","kind":"rate","n":22,"denominator":null,"scope":"place","statement":"The Mobile, AL metro ranks 4th with 5.3 med spas per 100,000 residents (22 med spas for 412,339 people), according to MedSpaStandard directory data for October 2026."},{"id":"m5","label":"Hagerstown, MD","value":5.4611,"display":"5.5","kind":"rate","n":17,"denominator":null,"scope":"place","statement":"The Hagerstown, MD metro ranks 5th with 5.5 med spas per 100,000 residents (17 med spas for 311,295 people), according to MedSpaStandard directory data for October 2026."},{"id":"m6","label":"Visalia, CA","value":5.5838,"display":"5.6","kind":"rate","n":27,"denominator":null,"scope":"place","statement":"The Visalia, CA metro ranks 6th with 5.6 med spas per 100,000 residents (27 med spas for 483,546 people), according to MedSpaStandard directory data for October 2026."},{"id":"m7","label":"Reading, PA","value":6.1487,"display":"6.1","kind":"rate","n":27,"denominator":null,"scope":"place","statement":"The Reading, PA metro ranks 7th with 6.1 med spas per 100,000 residents (27 med spas for 439,117 people), according to MedSpaStandard directory data for October 2026."},{"id":"m8","label":"Roanoke, VA","value":6.3341,"display":"6.3","kind":"rate","n":20,"denominator":null,"scope":"place","statement":"The Roanoke, VA metro ranks 8th with 6.3 med spas per 100,000 residents (20 med spas for 315,749 people), according to MedSpaStandard directory data for October 2026."},{"id":"m9","label":"Clarksville, TN","value":6.6483,"display":"6.6","kind":"rate","n":23,"denominator":null,"scope":"place","statement":"The Clarksville, TN metro ranks 9th with 6.6 med spas per 100,000 residents (23 med spas for 345,955 people), according to MedSpaStandard directory data for October 2026."},{"id":"m10","label":"Akron, OH","value":6.6932,"display":"6.7","kind":"rate","n":47,"denominator":null,"scope":"place","statement":"The Akron, OH metro ranks 10th with 6.7 med spas per 100,000 residents (47 med spas for 702,209 people), according to MedSpaStandard directory data for October 2026."}],"table":{"title":"Large metro areas with the fewest med spas per capita","head":["#","Metro area","Per 100,000","Med spas","Population"],"rows":[["1","Erie, PA","3.7","10","267,750"],["2","Merced, CA","4.7","14","296,774"],["3","Lynchburg, VA","4.9","13","266,432"],["4","Mobile, AL","5.3","22","412,339"],["5","Hagerstown, MD","5.5","17","311,295"],["6","Visalia, CA","5.6","27","483,546"],["7","Reading, PA","6.1","27","439,117"],["8","Roanoke, VA","6.3","20","315,749"],["9","Clarksville, TN","6.6","23","345,955"],["10","Akron, OH","6.7","47","702,209"],["11","Lancaster, PA","6.7","38","563,293"],["12","Scranton, PA","6.8","39","574,009"],["13","Vallejo, CA","6.8","31","455,101"],["14","Montgomery, AL","7.0","27","387,885"],["15","York, PA","7.0","33","471,240"],["16","Spartanburg, SC","7.1","28","395,934"],["17","Tuscaloosa, AL","7.1","20","281,963"],["18","Stockton, CA","7.2","59","816,108"],["19","Winston, NC","7.4","52","705,187"],["20","South Bend, IN","7.4","24","325,294"],["21","Bremerton, WA","7.5","21","281,420"],["22","Yakima, WA","7.7","20","258,523"],["23","Grand Rapids, MI","7.9","93","1,178,826"],["24","Durham, NC","7.9","49","620,522"],["25","Utica, NY","8.0","23","287,932"],["26","College Station, TX","8.0","23","287,462"],["27","Rockford, IL","8.3","28","337,103"],["28","Hickory, NC","8.3","31","373,031"],["29","Birmingham, AL","8.4","100","1,192,583"],["30","Fresno, CA","8.4","100","1,189,557"],["31","Jackson, MS","8.4","51","606,178"],["32","Youngstown, OH","8.4","36","426,086"],["33","Salinas, CA","8.5","37","436,251"],["34","Canton, OH","8.5","34","400,551"],["35","Duluth, MN","8.5","24","281,815"],["36","Davenport, IA","8.6","33","381,801"],["37","Green Bay, WI","8.7","29","334,697"],["38","Bakersfield, CA","8.7","80","922,529"],["39","Syracuse, NY","8.7","57","655,189"],["40","Huntsville, AL","8.9","48","542,297"],["41","Columbus, GA","8.9","29","324,343"],["42","Huntington, WV","9.0","33","366,920"],["43","Dayton, OH","9.0","74","821,740"],["44","Fort Wayne, IN","9.1","42","462,978"],["45","Kingsport, TN","9.2","29","313,876"],["46","Greensboro, NC","9.2","74","800,722"],["47","Lansing, MI","9.4","45","479,971"],["48","Rochester, NY","9.5","100","1,057,218"],["49","Columbia, SC","9.5","83","870,193"],["50","Augusta, GA","9.6","61","636,760"],["51","Harrisburg, PA","9.6","59","615,361"],["52","Memphis, TN","9.9","132","1,339,345"],["53","Peoria, IL","9.9","36","364,565"],["54","Modesto, CA","9.9","55","556,972"],["55","Gainesville, FL","10.0","36","359,780"],["56","Toledo, OH","10.1","61","601,396"],["57","Lakeland, FL","10.2","87","852,878"],["58","Olympia, WA","10.2","31","302,912"],["59","Cincinnati, OH","10.3","237","2,302,815"],["60","Fayetteville, NC","10.4","41","393,812"],["61","Waco, TX","10.4","32","307,123"],["62","Allentown, PA","10.6","94","886,418"],["63","Evansville, IN","10.7","29","271,793"],["64","Cleveland, OH","10.9","237","2,171,877"],["65","Worcester, MA","11.0","97","881,248"],["66","Gulfport, MS","11.0","47","426,793"],["67","Daphne, AL","11.1","29","261,608"],["68","Louisville/Jefferson County, KY","11.1","155","1,394,234"],["69","Lincoln, NE","11.1","39","350,626"],["70","Baltimore, MD","11.2","319","2,859,024"],["71","Madison, WI","11.2","79","707,606"],["72","Lafayette, LA","11.2","47","419,704"],["73","Fargo, ND","11.2","30","267,793"],["74","Springfield, MA","11.2","52","464,151"],["75","Santa Maria, CA","11.2","50","444,500"],["76","Buffalo, NY","11.3","131","1,160,172"],["77","Tallahassee, FL","11.3","45","397,675"],["78","Kalamazoo, MI","11.3","30","264,780"],["79","Wichita, KS","11.3","75","661,217"],["80","Sioux Falls, SD","11.4","35","308,266"],["81","Killeen, TX","11.4","58","509,487"],["82","Spokane, WA","11.4","69","604,962"],["83","Cedar Rapids, IA","11.5","32","278,677"],["84","Indianapolis, IN","11.5","250","2,174,833"],["85","Richmond, VA","11.5","158","1,370,165"],["86","Virginia Beach, VA","11.6","208","1,794,278"],["87","Asheville, NC","11.6","49","422,333"],["88","Salem, OR","11.7","52","443,416"],["89","Hartford, CT","11.8","138","1,169,048"],["90","Baton Rouge, LA","11.9","105","882,652"],["91","Omaha, NE","12.0","120","1,001,010"],["92","New Orleans, LA","12.1","117","966,230"],["93","Philadelphia, PA","12.1","769","6,330,422"],["94","Kennewick, WA","12.2","39","319,428"],["95","Milwaukee, WI","12.3","193","1,574,452"],["96","Albany, NY","12.3","112","913,485"],["97","Pittsburgh, PA","12.3","299","2,429,917"],["98","Columbus, OH","12.4","276","2,225,377"],["99","Greenville, SC","12.4","124","996,680"],["100","Shreveport, LA","12.5","48","383,269"],["101","Urban Honolulu, HI","12.7","127","998,747"],["102","Waterbury, CT","12.8","59","462,220"],["103","Eugene, OR","12.8","49","382,396"],["104","Riverside, CA","12.9","611","4,744,214"],["105","Santa Cruz, CA","13.0","34","262,406"],["106","Beaumont, TX","13.0","52","398,733"],["107","Corpus Christi, TX","13.1","59","450,187"],["108","Des Moines, IA","13.1","99","753,913"],["109","Anchorage, AK","13.3","54","407,213"],["110","El Paso, TX","13.3","117","879,392"],["111","Minneapolis, MN","13.3","500","3,757,952"],["112","Sacramento, CA","13.4","330","2,463,127"],["113","Flint, MI","13.4","54","402,279"],["114","San Jose, CA","13.5","269","1,995,484"],["115","Ocala, FL","13.5","58","428,905"],["116","Fayetteville, AR","13.5","82","605,615"],["117","Atlantic City, NJ","13.7","51","372,989"],["118","Little Rock, AR","13.9","107","769,258"],["119","Brownsville, TX","14.1","61","431,874"],["120","Oxnard, CA","14.2","119","835,427"],["121","Chattanooga, TN","14.3","84","588,050"],["122","Oklahoma City, OK","14.5","217","1,497,821"],["123","Norwich, CT","14.5","41","282,602"],["124","San Francisco, CA","14.7","684","4,648,486"],["125","Kansas City, MO","14.8","333","2,253,579"],["126","San Luis Obispo, CA","14.9","42","281,843"],["127","Tulsa, OK","14.9","158","1,059,803"],["128","Amarillo, TX","14.9","41","274,650"],["129","Santa Rosa, CA","15.0","73","485,375"],["130","St. Louis, MO","15.1","425","2,811,927"],["131","Portland, ME","15.4","88","571,534"],["132","Myrtle Beach, SC","15.5","64","413,391"],["133","Raleigh, NC","15.5","242","1,562,009"],["134","Ann Arbor, MI","15.5","58","373,875"],["135","Chicago, IL","15.6","1,472","9,408,576"],["136","New Haven, CT","15.8","91","576,718"],["137","Albuquerque, NM","15.9","147","926,303"],["138","Seattle, WA","16.1","667","4,145,494"],["139","Charlotte, NC","16.3","471","2,883,370"],["140","Providence, RI","16.4","279","1,700,901"],["141","Laredo, TX","16.5","45","272,823"],["142","Palm Bay, FL","16.6","109","658,447"],["143","Knoxville, TN","16.8","161","957,608"],["144","Pensacola, FL","16.9","91","538,928"],["145","McAllen, TX","17.2","157","914,820"],["146","Trenton, NJ","17.3","68","392,138"],["147","Bridgeport, CT","17.6","171","972,679"],["148","Tucson, AZ","17.6","190","1,080,149"],["149","Longview, TX","17.9","53","295,490"],["150","Portland, OR","18.0","456","2,537,904"],["151","Lubbock, TX","18.0","66","367,109"],["152","Charleston, SC","18.0","157","869,940"],["153","Crestview, FL","18.1","56","310,149"],["154","Wilmington, NC","18.1","87","480,522"],["155","Manchester, NH","18.1","78","430,462"],["156","Greeley, CO","18.1","67","369,745"],["157","Detroit, MI","18.2","802","4,400,578"],["158","Colorado Springs, CO","18.3","142","777,634"],["159","Jacksonville, FL","18.5","326","1,760,548"],["160","Washington, DC","18.7","1,201","6,436,489"],["161","Lexington, KY","18.7","100","533,366"],["162","Ogden, UT","18.9","126","667,681"],["163","Deltona, FL","19.1","141","739,516"],["164","Port St. Lucie, FL","19.4","108","556,336"],["165","Reno, NV","19.6","113","575,110"],["166","Springfield, MO","19.9","99","496,975"],["167","Atlanta, GA","20.0","1,280","6,411,149"],["168","San Antonio, TX","20.0","553","2,763,006"],["169","San Diego, CA","20.4","674","3,298,799"],["170","Savannah, GA","20.6","89","431,589"],["171","Salt Lake City, UT","20.8","271","1,300,762"],["172","Houston, TX","21.8","1,703","7,796,182"],["173","Boston, MA","21.9","1,103","5,025,517"],["174","New York, NY","22.0","4,390","19,940,274"],["175","Provo, UT","22.4","170","760,531"],["176","Nashville, TN","22.7","489","2,150,553"],["177","Dallas, TX","23.1","1,930","8,344,032"],["178","Las Vegas, NV","23.2","557","2,398,871"],["179","Bend, OR","23.4","62","264,407"],["180","Los Angeles, CA","23.6","3,052","12,927,614"],["181","Slidell, LA","23.8","66","277,615"],["182","Boise City, ID","24.4","206","845,877"],["183","Cape Coral, FL","24.4","210","860,959"],["184","Austin, TX","25.1","639","2,550,637"],["185","Prescott Valley, AZ","25.4","64","252,013"],["186","Tampa, FL","26.8","917","3,424,560"],["187","Orlando, FL","29.1","856","2,940,513"],["188","North Port, FL","29.7","278","934,956"],["189","Fort Collins, CO","30.4","114","374,574"],["190","Denver, CO","30.5","931","3,052,498"],["191","Phoenix, AZ","31.5","1,634","5,186,958"],["192","Kiryas Joel, NY","31.8","226","711,730"],["193","Boulder, CO","36.6","121","330,262"],["194","Naples, FL","42.5","177","416,233"],["195","Miami, FL","44.3","2,858","6,457,988"]]},"caveats":["Per-capita rates use Census Bureau Vintage 2024 population estimates (July 1, 2024).","Counts are Google Maps listings we classify as med spas, so they include dermatology and plastic surgery practices that offer med spa treatments and exclude spas without a Google listing."]}