{"title":"Wisconsin Med Spa Statistics 2026","url":"https://medspastandard.com/statistics/states/wi/","snapshot":"2026-10-30","source":"MedSpaStandard directory snapshot 2026-10-30 (https://medspastandard.com/statistics/states/wi/)","numbers":[{"id":"total","label":"med spas","value":518,"display":"518","kind":"count","n":518,"denominator":null,"scope":"state","statement":"There are 518 med spas in Wisconsin in the MedSpaStandard directory, as of October 2026."},{"id":"per100k","label":"per 100,000 residents","value":8.6899,"display":"8.7","kind":"rate","n":null,"denominator":null,"scope":"state","statement":"Wisconsin has 8.7 med spas per 100,000 residents, against 15.6 nationally, in the MedSpaStandard directory, as of October 2026."},{"id":"cities","label":"cities and towns","value":135,"display":"135","kind":"count","n":null,"denominator":null,"scope":"state","statement":"Wisconsin's med spas sit in 135 cities and towns, according to MedSpaStandard directory data for October 2026."},{"id":"top_city","label":"in Madison, WI","value":30,"display":"30","kind":"count","n":null,"denominator":null,"scope":"state","statement":"Madison, WI has the most med spas in Wisconsin: 30, according to MedSpaStandard directory data for October 2026."},{"id":"chain_share","label":"chain locations","value":3.28,"display":"3.3%","kind":"share","n":17,"denominator":518,"scope":"state","statement":"3.3% of Wisconsin med spas belong to a national chain, according to MedSpaStandard directory data for October 2026."},{"id":"t_botox","label":"Botox","value":74.13,"display":"74%","kind":"share","n":384,"denominator":518,"scope":"state","statement":"74% of Wisconsin med spas offer Botox (384), according to MedSpaStandard directory data for October 2026."},{"id":"t_dermal-fillers","label":"Dermal fillers","value":68.34,"display":"68%","kind":"share","n":354,"denominator":518,"scope":"state","statement":"68% of Wisconsin med spas offer dermal fillers (354), according to MedSpaStandard directory data for October 2026."},{"id":"t_microneedling","label":"Microneedling","value":67.57,"display":"68%","kind":"share","n":350,"denominator":518,"scope":"state","statement":"68% of Wisconsin med spas offer microneedling (350), according to MedSpaStandard directory data for October 2026."},{"id":"t_chemical-peel","label":"Chemical peels","value":65.06,"display":"65%","kind":"share","n":337,"denominator":518,"scope":"state","statement":"65% of Wisconsin med spas offer chemical peels (337), according to MedSpaStandard directory data for October 2026."},{"id":"t_lip-filler","label":"Lip filler","value":48.84,"display":"49%","kind":"share","n":253,"denominator":518,"scope":"state","statement":"49% of Wisconsin med spas offer lip filler (253), according to MedSpaStandard directory data for October 2026."},{"id":"t_dermaplaning","label":"Dermaplaning","value":48.46,"display":"48%","kind":"share","n":251,"denominator":518,"scope":"state","statement":"48% of Wisconsin med spas offer dermaplaning (251), according to MedSpaStandard directory data for October 2026."},{"id":"t_laser-hair-removal","label":"Laser hair removal","value":46.72,"display":"47%","kind":"share","n":242,"denominator":518,"scope":"state","statement":"47% of Wisconsin med spas offer laser hair removal (242), according to MedSpaStandard directory data for October 2026."},{"id":"t_facial","label":"Facials","value":44.59,"display":"45%","kind":"share","n":231,"denominator":518,"scope":"state","statement":"45% of Wisconsin med spas offer facials (231), according to MedSpaStandard directory data for October 2026."},{"id":"avg_rating","label":"average rating","value":4.8708,"display":"4.87","kind":"avg","n":57382,"denominator":491,"scope":"state","statement":"Wisconsin med spas average 4.87 stars on Google across 57,382 reviews, according to MedSpaStandard directory data for October 2026."},{"id":"rated48","label":"rated 4.8+","value":82.45,"display":"82%","kind":"share","n":357,"denominator":433,"scope":"state","statement":"82% of Wisconsin med spas with at least 5 reviews are rated 4.8 or higher, according to MedSpaStandard directory data for October 2026."},{"id":"weekend","label":"open at weekends","value":47.99,"display":"48%","kind":"share","n":215,"denominator":448,"scope":"state","statement":"48% of Wisconsin med spas that post hours open at weekends, according to MedSpaStandard directory data for October 2026."},{"id":"financing","label":"name a financing plan","value":8.16,"display":"8.2%","kind":"share","n":40,"denominator":490,"scope":"state","statement":"8.2% of Wisconsin med spas with a website name a financing plan, according to MedSpaStandard directory data for October 2026."},{"id":"priced","label":"publish a price","value":8.57,"display":"8.6%","kind":"share","n":42,"denominator":490,"scope":"state","statement":"8.6% of Wisconsin med spas with a website publish a price, according to MedSpaStandard directory data for October 2026."},{"id":"rank_pc","label":"of 51 for med spas per capita","value":47,"display":"47th","kind":"rank","n":null,"denominator":null,"scope":"state","statement":"Wisconsin ranks 47th of 51 states (with DC) for med spas per capita, according to MedSpaStandard directory data for October 2026."}],"table":{"title":"Med spas in Wisconsin by city","head":["City","Med spas"],"rows":[["Madison, WI","30"],["Brookfield, WI","26"],["Milwaukee, WI","22"],["Appleton, WI","20"],["Waukesha, WI","17"],["Green Bay, WI","17"],["Eau Claire, WI","15"],["Kenosha, WI","14"],["Janesville, WI","13"],["Menomonee Falls, WI","12"],["Greenfield, WI","11"],["Mequon, WI","11"],["De Pere, WI","11"],["Pewaukee, WI","10"],["Oshkosh, WI","9"],["Wauwatosa, WI","9"],["Wausau, WI","9"],["Middleton, WI","9"],["New Berlin, WI","9"],["Sun Prairie, WI","6"],["La Crosse, WI","6"],["Racine, WI","6"],["Sheboygan, WI","6"],["West Bend, WI","6"],["Verona, WI","6"],["Oconomowoc, WI","6"],["Delafield, WI","5"],["Hudson, WI","5"],["Waunakee, WI","5"],["Neenah, WI","5"],["Monona, WI","4"],["Whitefish Bay, WI","4"],["Lake Geneva, WI","4"],["Stoughton, WI","4"],["Fond du Lac, WI","4"],["Altoona, WI","4"],["Oak Creek, WI","4"],["Rhinelander, WI","4"],["Superior, WI","4"],["Onalaska, WI","4"],["Glendale, WI","4"],["Eagle River, WI","3"],["Franksville, WI","3"],["Grafton, WI","3"],["Hales Corners, WI","3"],["Marshfield, WI","3"],["Manitowoc, WI","3"],["Rice Lake, WI","3"],["Baraboo, WI","3"],["Elm Grove, WI","3"],["Williams Bay, WI","2"],["Okauchee, WI","2"],["Kimberly, WI","2"],["Wisconsin Rapids, WI","2"],["Burlington, WI","2"],["Germantown, WI","2"],["Kaukauna, WI","2"],["Franklin, WI","2"],["Stevens Point, WI","2"],["Mukwonago, WI","2"],["Greendale, WI","2"],["Beloit, WI","2"],["Muskego, WI","2"],["Reedsburg, WI","2"],["Cedarburg, WI","2"],["Shorewood, WI","2"],["Hartford, WI","2"],["Oregon, WI","2"],["Union Grove, WI","2"],["West Allis, WI","2"],["Hayward, WI","2"],["Brown Deer, WI","2"],["Plymouth, WI","2"],["McFarland, WI","2"],["Pleasant Prairie, WI","2"],["Portage, WI","2"],["Menasha, WI","1"],["Platteville, WI","1"],["Johnson Creek, WI","1"],["Allouez, WI","1"],["Elkhorn, WI","1"],["Sauk City, WI","1"],["Siren, WI","1"],["Mineral Point, WI","1"],["Fennimore, WI","1"],["Minocqua, WI","1"],["Prairie du Chien, WI","1"],["Cameron, WI","1"],["Colby, WI","1"],["Salem Lakes, WI","1"],["Chetek, WI","1"],["Shawano, WI","1"],["Milton, WI","1"],["East Troy, WI","1"],["Cornell, WI","1"],["Coleman, WI","1"],["Colgate, WI","1"],["Thiensville, WI","1"],["Menomonie, WI","1"],["Cross Plains, WI","1"],["Antigo, WI","1"],["Tomah, WI","1"],["New Glarus, WI","1"],["Chippewa Falls, WI","1"],["Watertown, WI","1"],["Mt Horeb, WI","1"],["Sturgeon Bay, WI","1"],["Schofield, WI","1"],["Mt Pleasant, WI","1"],["Arbor Vitae, WI","1"],["Cambridge, WI","1"],["Prairie du Sac, WI","1"],["New Richmond, WI","1"],["Wales, WI","1"],["DeForest, WI","1"],["Spooner, WI","1"],["Cottage Grove, WI","1"],["Sturtevant, WI","1"],["Butler, WI","1"],["Hartland, WI","1"],["Sheboygan Falls, WI","1"],["Fitchburg, WI","1"],["Medford, WI","1"],["Deerfield, WI","1"],["Delavan, WI","1"],["Slinger, WI","1"],["River Falls, WI","1"],["Weston, WI","1"],["Holmen, WI","1"],["Kiel, WI","1"],["Abbotsford, WI","1"],["Nekoosa, WI","1"],["Mauston, WI","1"],["Arcadia, WI","1"],["Baldwin, WI","1"]]},"caveats":["Counts are Google Maps listings we classify as med spas, so they include dermatology and plastic surgery practices that offer med spa treatments and exclude spas without a Google listing.","A treatment counts when the spa's Google listing or website names it, so a spa with an outdated menu can be over- or under-counted.","Per-capita rates use Census Bureau Vintage 2024 population estimates (July 1, 2024)."]}