Med Spa Statistics Methodology 2026

What the snapshot covers

The snapshot holds 53,215 US med spa listings.

47,731 of them have a website we tried to read.

47,962 have a Google rating.

47,930 post opening hours.

17,497 name at least one credentialed clinician on their website.

3,054 publish at least one price we can read.

We track 81 treatments.

We match 42 national chains by name.

Where the listings come from

We start from Google Maps listings in the med spa, aesthetic, laser, skin care, dermatology, plastic surgery and wellness categories across all 50 states and Washington, DC.

We drop closed businesses, non-US listings and businesses that name no aesthetic treatment anywhere on their listing or website, and keep one listing per Google place ID.

How we count treatments

A spa offers a treatment when its Google listing (services, description, review topics) or its own website names it, using a pattern per treatment.

Brand names count toward their treatment family, so a spa naming Dysport counts as offering a neurotoxin.

How we handle published prices

We read prices for 13 treatments from the spa's own website and keep the lowest price per treatment, in a fixed unit (per unit for neurotoxins, per syringe for fillers, per session for facials and microneedling, per month for GLP-1).

Package, series, bundle, “was” and gift-card prices are dropped, as are prices outside a plausible range, and we publish a median only when at least 25 spas post a price.

Floors we apply before publishing a number

Shares and averages need a denominator of at least 100 listings, price medians need at least 25 published prices, and state and metro figures need at least 30 listings in the place.

A page goes live only when it has at least six numbers that clear these floors; anything thinner stays unpublished until the data supports it.

Population, metros and chains

Per-capita rates use Census Bureau Vintage 2024 population estimates (July 1, 2024), and metro areas are the Census Bureau's 2023 metropolitan statistical areas, joined through each listing's city and county.

Chains are matched by business name against 42 national chains, so franchise locations trading under another name count as independents.

Third-party numbers

Numbers from surveys, filings and agencies (ASPS, the FDA, the CDC, KFF, the BLS and others) appear only after a fact-checker has matched the number to its source, and each links to that source.

We never mix their figures into our own counts; where definitions differ we say so in the same sentence.

What these numbers can't tell you

• Counts are Google Maps listings we classify as med spas, so they include dermatology and plastic surgery practices that offer med spa treatments and exclude spas without a Google listing.
• A treatment counts when the spa's Google listing or website names it, so a spa with an outdated menu can be over- or under-counted.
• Prices are published prices on med spa websites: we keep each spa's lowest posted price, which often is an introductory or member price, so the typical bill is higher.

Medical disclaimer. MedSpaStandard is for education only and is not medical advice. Talk to a licensed provider about your own health, and check any provider's license with your state board.