Key statistics
- There are 53,215 med spas in the United States in the MedSpaStandard directory of Google listings, as of October 2026.
- 30,494 of the 53,215 US med spas in the MedSpaStandard directory (57%) list Google's “Medical spa” as their main category, as of October 2026.
- There are 15.6 med spas per 100,000 US residents in the MedSpaStandard directory, as of October 2026.
- Florida has the most med spas (6,558), followed by California (6,459) and Texas (6,076), according to MedSpaStandard directory data for October 2026.
- Florida has the most med spas per capita: 28.1 per 100,000 residents, according to MedSpaStandard directory data for October 2026.
- Manhattan has the most med spas of any place Google lists as a city: 1,037 (New York City's other boroughs are listed separately), according to MedSpaStandard directory data for October 2026.
- AmSpa's 2024 Medical Spa State of the Industry report (released Nov 2024; survey of med spa professionals) estimated the number of US medical spas grew from 8,899 (2022) to 10,488 (2023); 81% are single-location. [1]
- AmSpa says the US medical aesthetics industry has 'eclipsed $17 billion' in revenue and grows by more than $1 billion a year; average annual med spa revenue was $1,398,833 in its 2024 report (vs $1,307,587 previously). [2]
- AmSpa's 2024 report also found: 89% of med spa patients are female; 73% are repeat patients; average spend per visit $527; average 245 patient visits/month; 18% of med spas opened in 2023; 67% of single-owner practices are owned by non-physicians (NPs, RNs, PAs, entrepreneurs, aestheticians); only 3% are private-equity owned; 74% of medical directors come from outside the 'core' specialties (plastic, facial plastic, oculoplastic surgery, dermatology). [1]
- Grand View Research estimates the US medical spa market at USD 9.1 billion in 2025, projecting USD 10.3 billion in 2026 and USD 28.6 billion by 2033 (15.6% CAGR 2026-2033). [3]
- 72% of US med spas offer Botox (38,113 spas), according to MedSpaStandard directory data for October 2026.
- 68% of US med spas offer dermal fillers (36,051 spas), according to MedSpaStandard directory data for October 2026.
What published research says
These numbers come from outside sources, not our directory; each one links to its source below.
- AmSpa's 2024 Medical Spa State of the Industry report (released Nov 2024; survey of med spa professionals) estimated the number of US medical spas grew from 8,899 (2022) to 10,488 (2023); 81% are single-location. [1]
- AmSpa says the US medical aesthetics industry has 'eclipsed $17 billion' in revenue and grows by more than $1 billion a year; average annual med spa revenue was $1,398,833 in its 2024 report (vs $1,307,587 previously). [2]
- AmSpa's 2024 report also found: 89% of med spa patients are female; 73% are repeat patients; average spend per visit $527; average 245 patient visits/month; 18% of med spas opened in 2023; 67% of single-owner practices are owned by non-physicians (NPs, RNs, PAs, entrepreneurs, aestheticians); only 3% are private-equity owned; 74% of medical directors come from outside the 'core' specialties (plastic, facial plastic, oculoplastic surgery, dermatology). [1]
- Grand View Research estimates the US medical spa market at USD 9.1 billion in 2025, projecting USD 10.3 billion in 2026 and USD 28.6 billion by 2033 (15.6% CAGR 2026-2033). [3]
- A 2026 Aesthetic Surgery Journal commentary (Singer, Jewell, Saltz, 'Med Spas: Patient Safety and Accreditation') says there are an estimated 13,000 US med spas by the end of 2026 and that Florida has 2.5 med spas per McDonald's; its source for both is an Allure magazine article (Nov 2025), not a count. [4]
- The American Med Spa Association's 2024 Medical Spa State of the Industry report found that nearly 70% of med spa owners are women, based on its online survey of US medical spa owners (September 2023 to March 2024). [5]
What these numbers can't tell you
- Counts are Google Maps listings we classify as med spas, so they include dermatology and plastic surgery practices that offer med spa treatments and exclude spas without a Google listing.
- A treatment counts when the spa's Google listing or website names it, so a spa with an outdated menu can be over- or under-counted.
- Prices are published prices on med spa websites: we keep each spa's lowest posted price, which often is an introductory or member price, so the typical bill is higher.
- Ratings and review themes are Google's, as shown on each listing on the snapshot date; Google filters some reviews and does not publish how.
- This is a single snapshot, so it shows where providers are today, not how fast the market is growing.
- Per-capita rates use Census Bureau Vintage 2024 population estimates (July 1, 2024).
Frequently asked questions
How many med spas are in the US?
There are 53,215 med spas in the United States in the MedSpaStandard directory of Google listings, as of October 2026. That is 15.6 med spas per 100,000 US residents.
Which state has the most med spas?
Florida has the most med spas (6,558), followed by California (6,459) and Texas (6,076), according to MedSpaStandard directory data for October 2026. Florida has the most med spas per capita: 28.1 per 100,000 residents.
What is the most common med spa treatment?
72% of US med spas offer Botox (38,113 spas), according to MedSpaStandard directory data for October 2026. 68% of US med spas offer dermal fillers (36,051 spas).
How much do med spa treatments cost?
The median published price for Botox is $11 per unit (1,564 med spa websites), according to MedSpaStandard directory data for October 2026. The median published price for dermal fillers is $650 per syringe (206 med spa websites).
What share of med spas are chains?
2.9% of US med spas (1,546) belong to one of the 42 national chains we match by name, according to MedSpaStandard directory data for October 2026. Milan Laser Hair Removal is the largest chain in our directory with 403 locations.
How are med spas rated on Google?
Google reviews of US med spas average 4.84 stars across 6,311,810 reviews, according to MedSpaStandard directory data for October 2026. 3.0% of the Google reviews of US med spas are 1-star.
Sources and methodology
Our data. October 2026 snapshot of 53,215 US med spa Google listings and their websites. How we build these numbers
- 2024 Medical Spa State of the Industry Executive Report Recap · American Med Spa Association
- Industry Report · American Med Spa Association
- grandviewresearch.com · grandviewresearch.com
- academic.oup.com · academic.oup.com
- americanmedspa.org · American Med Spa Association
MedSpaStandard. (2026, October 30). Med Spa Industry Statistics 2026. https://medspastandard.com/statistics/med-spa-industry/
Medical disclaimer. MedSpaStandard is for education only and is not medical advice. Talk to a licensed provider about your own health, and check any provider's license with your state board.