MedSpaStandard research · data as of October 2026

Most Underserved Cities for Med Spa Treatments: Statistics 2026

As of October 2026, the Erie, PA metro is the most underserved large US market for med spa treatments, with 3.7 med spas per 100,000 residents.

3.7Erie, PA
4.7Merced, CA
4.9Lynchburg, VA

Key statistics

  • The Erie, PA metro ranks 1st with 3.7 med spas per 100,000 residents (10 med spas for 267,750 people), according to MedSpaStandard directory data for October 2026.
  • The Merced, CA metro ranks 2nd with 4.7 med spas per 100,000 residents (14 med spas for 296,774 people), according to MedSpaStandard directory data for October 2026.
  • The Lynchburg, VA metro ranks 3rd with 4.9 med spas per 100,000 residents (13 med spas for 266,432 people), according to MedSpaStandard directory data for October 2026.
  • The Mobile, AL metro ranks 4th with 5.3 med spas per 100,000 residents (22 med spas for 412,339 people), according to MedSpaStandard directory data for October 2026.
  • The Hagerstown, MD metro ranks 5th with 5.5 med spas per 100,000 residents (17 med spas for 311,295 people), according to MedSpaStandard directory data for October 2026.
  • The Visalia, CA metro ranks 6th with 5.6 med spas per 100,000 residents (27 med spas for 483,546 people), according to MedSpaStandard directory data for October 2026.
  • The Reading, PA metro ranks 7th with 6.1 med spas per 100,000 residents (27 med spas for 439,117 people), according to MedSpaStandard directory data for October 2026.
  • The Roanoke, VA metro ranks 8th with 6.3 med spas per 100,000 residents (20 med spas for 315,749 people), according to MedSpaStandard directory data for October 2026.
  • The Clarksville, TN metro ranks 9th with 6.6 med spas per 100,000 residents (23 med spas for 345,955 people), according to MedSpaStandard directory data for October 2026.
  • The Akron, OH metro ranks 10th with 6.7 med spas per 100,000 residents (47 med spas for 702,209 people), according to MedSpaStandard directory data for October 2026.

Large metro areas with the fewest med spas per capita

The Erie, PA metro ranks 1st with 3.7 med spas per 100,000 residents (10 med spas for 267,750 people).

The Merced, CA metro ranks 2nd with 4.7 med spas per 100,000 residents (14 med spas for 296,774 people).

Large metro areas with the fewest med spas per capita

Metros of 250,000+ people

  1. Erie, PA3.7
  2. Merced, CA4.7
  3. Lynchburg, VA4.9
  4. Mobile, AL5.3
  5. Hagerstown, MD5.5
  6. Visalia, CA5.6
  7. Reading, PA6.1
  8. Roanoke, VA6.3
  9. Clarksville, TN6.6
  10. Akron, OH6.7

Source: MedSpaStandard directory, October 2026

The Lynchburg, VA metro ranks 3rd with 4.9 med spas per 100,000 residents (13 med spas for 266,432 people).

The Mobile, AL metro ranks 4th with 5.3 med spas per 100,000 residents (22 med spas for 412,339 people).

The Hagerstown, MD metro ranks 5th with 5.5 med spas per 100,000 residents (17 med spas for 311,295 people).

The Visalia, CA metro ranks 6th with 5.6 med spas per 100,000 residents (27 med spas for 483,546 people).

The Reading, PA metro ranks 7th with 6.1 med spas per 100,000 residents (27 med spas for 439,117 people).

The Roanoke, VA metro ranks 8th with 6.3 med spas per 100,000 residents (20 med spas for 315,749 people).

The Clarksville, TN metro ranks 9th with 6.6 med spas per 100,000 residents (23 med spas for 345,955 people).

The Akron, OH metro ranks 10th with 6.7 med spas per 100,000 residents (47 med spas for 702,209 people).

The full ranking

#Metro areaPer 100,000Med spasPopulation
1Erie, PA3.710267,750
2Merced, CA4.714296,774
3Lynchburg, VA4.913266,432
4Mobile, AL5.322412,339
5Hagerstown, MD5.517311,295
6Visalia, CA5.627483,546
7Reading, PA6.127439,117
8Roanoke, VA6.320315,749
9Clarksville, TN6.623345,955
10Akron, OH6.747702,209
11Lancaster, PA6.738563,293
12Scranton, PA6.839574,009
13Vallejo, CA6.831455,101
14Montgomery, AL7.027387,885
15York, PA7.033471,240
16Spartanburg, SC7.128395,934
17Tuscaloosa, AL7.120281,963
18Stockton, CA7.259816,108
19Winston, NC7.452705,187
20South Bend, IN7.424325,294
21Bremerton, WA7.521281,420
22Yakima, WA7.720258,523
23Grand Rapids, MI7.9931,178,826
24Durham, NC7.949620,522
25Utica, NY8.023287,932

What these numbers can't tell you

  • Per-capita rates use Census Bureau Vintage 2024 population estimates (July 1, 2024).
  • Counts are Google Maps listings we classify as med spas, so they include dermatology and plastic surgery practices that offer med spa treatments and exclude spas without a Google listing.

Sources and methodology

Our data. October 2026 snapshot of 53,215 US med spa Google listings and their websites. How we build these numbers

Cite this page

MedSpaStandard. (2026, October 30). Most Underserved Cities for Med Spa Treatments: Statistics 2026. https://medspastandard.com/statistics/rankings/most-underserved-cities-for-med-spa-treatments/

Medical disclaimer. MedSpaStandard is for education only and is not medical advice. Talk to a licensed provider about your own health, and check any provider's license with your state board.