Key statistics
- 23,390 of the 53,215 US med spas in the MedSpaStandard directory (44%) offer facials, going by their Google listings and websites, as of October 2026.
- Facials ranks 6th by provider count among the 81 treatments MedSpaStandard tracks, as of October 2026.
- Florida has the most facials providers, with 2,977 med spas, according to MedSpaStandard directory data for October 2026.
- Nationally there are 6.9 med spas offering facials per 100,000 residents, according to MedSpaStandard directory data for October 2026.
- Florida has the most facials providers per capita: 12.7 per 100,000 residents (2,977 med spas), according to MedSpaStandard directory data for October 2026.
- Google reviews of med spas offering facials average 4.86 stars, across 3,374,808 reviews of 22,476 rated listings, according to MedSpaStandard directory data for October 2026.
- MAUDE has very few reports for powered dermabrasion devices (product code GFE, which covers microdermabrasion and Hydrafacial-type systems): 48 reports since 2000 (32 coded injury); a brand-name search finds 2 reports naming Hydrafacial and 1 naming DiamondGlow (2026 data). [1]
- A small 2008 randomized study of hydradermabrasion (Freedman, J Cosmet Dermatol; 20 women aged 34-56, six treatments 7-10 days apart) reported thicker epidermis, reduced fine lines, pore size and hyperpigmentation, and no complications. [2]
- The US Bureau of Labor Statistics counts about 104,200 skincare specialist (esthetician) jobs in 2025, with median pay of $45,330 a year, and projects 9% employment growth from 2025 to 2035 ("much faster than average"). [3]
- ISPA's 2026 "Big Five" (PwC-conducted US Spa Industry Study) reports US spa revenue of $23.5 billion in 2025 (+4.2%), 191 million spa visits (+1.8%), 22,060 spa locations and 376,900 spa employees (January 2026). [4]
- 95% of the Google reviews left for facials providers are 5-star, according to MedSpaStandard directory data for October 2026.
- Med spas offering facials are listed in 51 of the 51 states (counting Washington, DC), according to MedSpaStandard directory data for October 2026.
How many med spas offer facial?
23,390 of the 53,215 US med spas in our directory (44%) offer facials, going by their Google listings and websites.
Facials ranks 6th by provider count among the 81 treatments we track.
Med spas offering facials are listed in 51 of the 51 states (counting Washington, DC).
What else do facials providers offer?
84% of med spas offering facials also offer chemical peels.
83% of med spas offering facials also offer microneedling.
77% of med spas offering facials also offer Botox.
Find facial providers near you
Compare Google ratings, reviews and posted prices at med spas in your city.
Who performs facials?
52% of the 7,595 facials providers that name their clinical team online list a physician (MD or DO).
44% of the 7,595 facials providers that name their clinical team online list a nurse practitioner.
18% of the 7,595 facials providers that name their clinical team online list a physician assistant.
How do patients rate facials providers on Google?
Google reviews of med spas offering facials average 4.86 stars, across 3,374,808 reviews of 22,476 rated listings.
95% of the Google reviews left for facials providers are 5-star.
Star ratings in Google reviews of facials providers
Share of 3,374,808 reviews
Source: Google reviews, MedSpaStandard, October 2026
83% of facials providers with at least 5 reviews hold a 4.8-star rating or better.
3.2% of the Google reviews left for facials providers give 1 or 2 stars.
0.8% of facials providers with at least 5 reviews average under 4.0 stars.
Google lists results as a review theme for 11% of facials providers with review themes.
Google lists natural-looking results as a review theme for 5.7% of facials providers with review themes.
What published research says
These numbers come from outside sources, not our directory; each one links to its source below.
- MAUDE has very few reports for powered dermabrasion devices (product code GFE, which covers microdermabrasion and Hydrafacial-type systems): 48 reports since 2000 (32 coded injury); a brand-name search finds 2 reports naming Hydrafacial and 1 naming DiamondGlow (2026 data). [1]
- A small 2008 randomized study of hydradermabrasion (Freedman, J Cosmet Dermatol; 20 women aged 34-56, six treatments 7-10 days apart) reported thicker epidermis, reduced fine lines, pore size and hyperpigmentation, and no complications. [2]
- The US Bureau of Labor Statistics counts about 104,200 skincare specialist (esthetician) jobs in 2025, with median pay of $45,330 a year, and projects 9% employment growth from 2025 to 2035 ("much faster than average"). [3]
- BLS says the largest employers of skincare specialists in 2025 were personal care services (52%), self-employment (29%), offices of physicians (6%), health and personal care retailers (3%) and traveler accommodation (3%). [3]
- ISPA's 2026 "Big Five" (PwC-conducted US Spa Industry Study) reports US spa revenue of $23.5 billion in 2025 (+4.2%), 191 million spa visits (+1.8%), 22,060 spa locations and 376,900 spa employees (January 2026). [4]
- BeautyHealth's 10-K says about 69% of its delivery systems and consumables are sold into the professional medical channel (dermatologists, plastic surgeons, medical spas) in the United States and Canada (2025 data). [5]
What these numbers can't tell you
- Counts are Google Maps listings we classify as med spas, so they include dermatology and plastic surgery practices that offer med spa treatments and exclude spas without a Google listing.
- A treatment counts when the spa's Google listing or website names it, so a spa with an outdated menu can be over- or under-counted.
- Credentials count only clinicians a spa names with a credential (MD, DO, NP, PA, RN) on its own website, so spas that leave their team off their website are left out of those shares.
- We hold no patient records: every figure describes providers, their listings and their Google reviews, not who gets treated.
- Ratings and review themes are Google's, as shown on each listing on the snapshot date; Google filters some reviews and does not publish how.
Frequently asked questions
How many med spas offer facial?
23,390 of the 53,215 US med spas in the MedSpaStandard directory (44%) offer facials, going by their Google listings and websites, as of October 2026. Nationally there are 6.9 med spas offering facials per 100,000 residents.
Which state has the most facials providers per capita?
Florida has the most facials providers per capita: 12.7 per 100,000 residents (2,977 med spas), according to MedSpaStandard directory data for October 2026. Florida has the most facials providers, with 2,977 med spas.
What other treatments do facials providers offer?
84% of med spas offering facials also offer chemical peels, according to MedSpaStandard directory data for October 2026. 83% of med spas offering facials also offer microneedling.
Who performs facials at med spas?
52% of the 7,595 facials providers that name their clinical team online list a physician (MD or DO), according to MedSpaStandard directory data for October 2026. 44% of the 7,595 facials providers that name their clinical team online list a nurse practitioner.
How do patients rate facials providers on Google?
Google reviews of med spas offering facials average 4.86 stars, across 3,374,808 reviews of 22,476 rated listings, according to MedSpaStandard directory data for October 2026. 95% of the Google reviews left for facials providers are 5-star.
Sources and methodology
Our data. October 2026 snapshot of 53,215 US med spa Google listings and their websites. How we build these numbers
- api.fda.gov · U.S. Food and Drug Administration
- pubmed.ncbi.nlm.nih.gov · National Library of Medicine
- bls.gov · bls.gov
- experienceispa.com · experienceispa.com
- sec.gov · sec.gov
MedSpaStandard. (2026, October 30). Facial Statistics 2026. https://medspastandard.com/statistics/facial/
Medical disclaimer. MedSpaStandard is for education only and is not medical advice. Talk to a licensed provider about your own health, and check any provider's license with your state board.