Key statistics
- There are 518 med spas in Wisconsin in the MedSpaStandard directory, as of October 2026.
- Wisconsin has 8.7 med spas per 100,000 residents, against 15.6 nationally, in the MedSpaStandard directory, as of October 2026.
- Madison, WI has the most med spas in Wisconsin: 30, according to MedSpaStandard directory data for October 2026.
- 74% of Wisconsin med spas offer Botox (384), according to MedSpaStandard directory data for October 2026.
- 68% of Wisconsin med spas offer dermal fillers (354), according to MedSpaStandard directory data for October 2026.
- 68% of Wisconsin med spas offer microneedling (350), according to MedSpaStandard directory data for October 2026.
- Wisconsin med spas average 4.87 stars on Google across 57,382 reviews, according to MedSpaStandard directory data for October 2026.
- Wisconsin ranks 47th of 51 states (with DC) for med spas per capita, according to MedSpaStandard directory data for October 2026.
How many med spas are in Wisconsin?
There are 518 med spas in Wisconsin in our directory.
That is 8.7 med spas per 100,000 residents, against 15.6 nationally.
Wisconsin's med spas sit in 135 cities and towns.
Madison, WI has the most med spas in Wisconsin: 30.
3.3% of Wisconsin med spas belong to a national chain.
Wisconsin ranks 47th of 51 states (with DC) for med spas per capita.
Which treatments do Wisconsin med spas offer?
74% of Wisconsin med spas offer Botox (384).
68% of Wisconsin med spas offer dermal fillers (354).
68% of Wisconsin med spas offer microneedling (350).
65% of Wisconsin med spas offer chemical peels (337).
49% of Wisconsin med spas offer lip filler (253).
48% of Wisconsin med spas offer dermaplaning (251).
47% of Wisconsin med spas offer laser hair removal (242).
45% of Wisconsin med spas offer facials (231).
Ratings, hours and payment at Wisconsin med spas
Wisconsin med spas average 4.87 stars on Google across 57,382 reviews.
82% of Wisconsin med spas with at least 5 reviews are rated 4.8 or higher.
48% of Wisconsin med spas that post hours open at weekends.
8.2% of Wisconsin med spas with a website name a financing plan.
8.6% of Wisconsin med spas with a website publish a price.
What these numbers can't tell you
- Counts are Google Maps listings we classify as med spas, so they include dermatology and plastic surgery practices that offer med spa treatments and exclude spas without a Google listing.
- A treatment counts when the spa's Google listing or website names it, so a spa with an outdated menu can be over- or under-counted.
- Per-capita rates use Census Bureau Vintage 2024 population estimates (July 1, 2024).
Frequently asked questions
How many med spas are in Wisconsin?
There are 518 med spas in Wisconsin in the MedSpaStandard directory, as of October 2026. That is 8.7 med spas per 100,000 residents, against 15.6 nationally.
What is the most common med spa treatment in Wisconsin?
74% of Wisconsin med spas offer Botox (384), according to MedSpaStandard directory data for October 2026.
Sources and methodology
Our data. October 2026 snapshot of 53,215 US med spa Google listings and their websites. How we build these numbers
MedSpaStandard. (2026, October 30). Wisconsin Med Spa Statistics 2026. https://medspastandard.com/statistics/states/wi/
Medical disclaimer. MedSpaStandard is for education only and is not medical advice. Talk to a licensed provider about your own health, and check any provider's license with your state board.